Scaling Inc Idamọ Ami-Ọja by Yanming Chen is a highly esteemed winner of the very prestigious 2023 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
IrinÀwòrán· 2023
Scaling Inc Idamọ Ami-Ọja
by Yanming Chen
Client: Scaling Inc
Àmì-ẹ̀yẹ Irin A' Design Award Winner in Àwòrán Category
Verified Award Winner
Verify Award Status for #143781The Design
About Scaling Inc Idamọ Ami-Ọja
Scaling Inc jẹ idamọ ami-ọja ti a ṣe apẹrẹ fun ile-iṣẹ media kan. Àmì náà jẹ́ ẹyọ matrix lattice kan tí ó jẹ́ dídá sílẹ̀ láti inú àwọn àpẹrẹ hexagon márùn-ún. Hexagon àárín gbùngbùn dúró fún ilé-iṣẹ́ náà, a sì ti ṣe àfihàn rẹ̀ ní pàtàkì láàrín lattice náà. Àwọn hexagon aláìdọ́gba fún àmì náà ní ìrísí tí ó jọ gear àti oyin. A ti lo idamọ náà sí àwọn ohun èlò ìkọ̀wé, àwọn póòsítà, wallpaper àti àwọn àpò fún àwọn ìpolongo tí ó wà lórí ẹ̀rọ ayélujára àti tí kò sí lórí ẹ̀rọ ayélujára. A yan àwọn àwọ̀ tí ó dán mọ́rán àti àwọn àpẹrẹ geometric tí ó rọrùn lẹ́yìn tí a ti ṣe àwọn ìfọ̀rọ̀wánilẹ́nuwò ẹgbẹ́ àkànṣe àti àwọn ìwádìí ńlá. Àpẹrẹ náà ń fi ìmúgbòòrò, ìbámu, àti ìdàgbàsókè hàn.
The Recognition
About the Àmì-ẹ̀yẹ Irin A' Design Award
Scaling Inc Idamọ Ami-Ọja jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Scaling Inc Idamọ Ami-Ọja yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Scaling Inc Idamọ Ami-Ọja nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Scaling Inc is a cutting-edge media company that utilizes scalable technologies and novel tools to generate advertisements and marketing campaigns. The logo design is composed of polygon-shaped lattices. In this case, the campaign for Scaling includes stationery set design, poster design, and other accessory designs. The design of gear-feeling matrix lattices with a hexagon dot in the middle illustrates that SCALING is a team player that values the benefits of all members within its network and provides win-win opportunities to its clients.
- Dimensions & Packaging
- The Scaling logo was created by using Adobe Illustrator and Photoshop. The design is adapted in web and print ads, such as stationery sets, posters, wallpaper, bags, etc. They can efficiently make online and offline campaigns with their unique and vivid design.
- Tags
- Branding, Campaign, Modern, Geometric, Logo, Packaging, Visual Identity, Graphic Design
- Production Technology
- Photoshop, Illustration, and Digital Design
- Design Challenge
- Scaling wants to reflect its characteristics and objectives through graphics. The challenge is how to send the correct message effectively. First, the logo itself demonstrates the four cornerstone values of Scaling. Then the choice of gear-like bee shape and the digital network/hive, made by repetitions of logo and shown on accessories, convey the idea of Scaling playing a key role within the network and brings solid services/products to its customers just like bees in a hive and gears in a machine.
- Research
- The research is conducted around the study of the Scaling Inc case. The objective is to design the logo that helps build brand identity and recognition. The research methodology is based on a combination of waterfall and agile styles. The combined methods enabled me to gradually accomplish the objective by repeating the waterfall model on each more minor phase of the agile model. With the information given about the Scaling Inc case, the design was revised like software updates to match the need of Scaling Inc better and eventually perfect itself. Further data collection was conducted through focus group interviews and large-scale surveys with participants of target audiences and company affiliates. The result indicated that simple graphics like polygons and futuristic icons that relate to technology were most popular. Based on the research results, the design was finalized and received positive feedback, mainly about how the logo reflects the company objective and helps attract target clients.
- Inspiration
- The overall design focuses on identifying and emphasizing the meaning of scaling at Scaling Inc. Scaling represents efficiency, adaptability, fast growth, and novelty. The logo design is a single matrix lattice composed of five hexagons. The central hexagon represents the company itself standing out and getting highlighted. Moreover, the choice of non-regular hexagon shape is to make the lattice into a gear-like bee form which both emphasizes the values of Scaling Inc and its goal to create benefits for everyone within the network.
- Project Duration
- The project starts on June 1st, 2022, in the United States of America
- Operation Flow
- In the media company field, creating a good campaign must understand who the audience is and what the audience wants. Based on focus group interviews and large-scale surveys, vivid colors and unique patterns could attain more attention from target users and portray the characteristics of the company. The overall design offers the audience a sense of simple, straightforward, avant-garde, and futuristic connection to the brand, representing the Scaling and its products.
- Image Credits
- Yanming Chen
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