Pattern Iṣẹ́ Àkọ́kọ́: Bébà Ìwé Ẹ̀bùn by Gao He is a highly esteemed winner of the very prestigious 2023 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
IrinÀwòrán· 2023
Pattern Iṣẹ́ Àkọ́kọ́: Bébà Ìwé Ẹ̀bùn
by Gao He
Client: Creative Design Studio of Anshan Normal University
Àmì-ẹ̀yẹ Irin A' Design Award Winner in Àwòrán Category
Verified Award Winner
Verify Award Status for #149312The Design
About Pattern Iṣẹ́ Àkọ́kọ́: Bébà Ìwé Ẹ̀bùn
Ọ̀rọ̀ Ìwé: Pattern jẹ́ àpẹẹrẹ bébà ìwé ẹ̀bùn tí a ṣe àpẹrẹ rẹ̀ lórí àwọn àpẹrẹ ìbílẹ̀ Ṣáínà. Àwọn àwòrán abstract tí a mú láti inú ọ̀wọ̀n iná, ẹja àti àwọn ìrísí adán ni a ṣàkópọ̀ láti fi ṣe orí dragoni. Àpẹrẹ dragoni náà ni a tún ṣe pẹ̀lú àwọn onígun mẹ́rin tí ó dúró ṣánsán àti tí ó dúró gùn kánrin láti dá àpẹrẹ tí kò ní ìdáwọ́dúró. A ṣe bébà náà pẹ̀lú títẹ̀wé àwọ̀ mẹ́rin lórí bébà pàtàkì tí ó nípọn gan-an. A tún lo àpẹrẹ yìí sórí àpò ọjà, àwọn ohun ìtẹ̀wé ìpolówó àti àpẹrẹ páálí. Ète náà ni láti so ẹ̀wà àṣà ìbílẹ̀ Ṣáínà pọ̀ mọ́ àpẹrẹ òde-òní.
The Recognition
About the Àmì-ẹ̀yẹ Irin A' Design Award
Pattern Iṣẹ́ Àkọ́kọ́: Bébà Ìwé Ẹ̀bùn jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Pattern Iṣẹ́ Àkọ́kọ́: Bébà Ìwé Ẹ̀bùn yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Pattern Iṣẹ́ Àkọ́kọ́: Bébà Ìwé Ẹ̀bùn nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The work selects Chinese traditional patterns and uses graphic language to form the head of the dragon. According to the isomorphic design of flame, fish, bat, etc. In the traditional pattern, the faucet structure is repeated and arranged together with the vertical and horizontal squares, and the abstract patterns are combined again to form a continuous wrapping paper pattern, which combines the traditional Chinese aesthetics with the modern design aesthetics.
- Dimensions & Packaging
- Printing illustrations:800mm (H) x 800mm (W) (sheet size), Data size::1800mm (H) x 1800mm (W), 300dpi, cmyk.
- Tags
- Pattern, Paper, Gift, Packaging, Product, Graphic design
- Production Technology
- The gift paper adopts four-color printing technology and high-density special paper, which is widely used in product packaging and shading design of various types of paper.
- Design Challenge
- The difficulty of project design lies in the extraction and application of traditional culture, so that gift paper products have their unique performance style and meet the aesthetic needs of contemporary young people. In addition, there are the unique style of paper gift brands, the creation of artistic effects, the effect of young people's aesthetic acceptance, and social feedback after sales.
- Research
- The existing gift paper packaging on the market is rich and diverse, but the traditional culture design paper is not much, and the user's experience of traditional culture is not satisfied. Therefore, through the combination of traditional pattern extraction design and modern design and layout, the new visual design will be carried out, and the traditional Chinese culture will resonate with consumers through the graphic language, satisfy consumers' emotional experience of cultural culture, and improve brand uniqueness and popularity.
- Inspiration
- Through the visual design of gift paper patterns and the extension design of cultural and creative products, explore the visual novelty artistic expression form of gift paper, extract abstract graphics according to different traditional Chinese patterns, and form its unique order by repeated and continuous arrangement, use graphic language to express the application of traditional patterns in packaging paper, and attract the love of young consumers.
- Project Duration
- The project starts in October 2022 and ends in December 2022 in Shenyang, China
- Operation Flow
- In order to highlight the characteristics of traditional aesthetics and modern design, gift wrapping paper is used for product packaging, printing promotional materials, and carton design respectively. People are in close contact with packaging to feel the artistic charm of traditional Chinese culture and the artistic aesthetics of modern design.
- Image Credits
- Image #1 : Illustrator Gao He, 2022.
Image #2 : Illustrator Gao He, 2022.
Image #3 : Illustrator Gao He, 2022.
Image #4 : Photographer Gao He, 2022.
Image #5 : Photographer Gao He, 2022.
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