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Roger That Inspirationlabs Ìdánimọ̀ Ilé-iṣẹ́ by Ruud Winder - Rebrandt

Roger That Inspirationlabs Ìdánimọ̀ Ilé-iṣẹ́ by Ruud Winder - Rebrandt is a highly esteemed winner of the very prestigious 2023 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.


IrinÀwòrán· 2023

Roger That Inspirationlabs Ìdánimọ̀ Ilé-iṣẹ́

by Ruud Winder - Rebrandt

Client: Rebrandt

Àmì-ẹ̀yẹ Irin A' Design Award Winner in Àwòrán Category

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Verified Award Winner

Verify Award Status for #149319

Colors

The Design

About Roger That Inspirationlabs Ìdánimọ̀ Ilé-iṣẹ́

Ìpaara-ẹni ni ìdí àkọ́kọ́ ikú láàrín àwọn ọ̀dọ́ ní Netherlands. Rogier Hulst, alábàṣiṣẹ́pọ̀ ọlọ́wọ́ àti ọ̀rẹ́ ẹgbẹ́ aláṣẹ̀dá, kú lábàmọ́dá púpọ̀. Ìyá rẹ̀ dá Roger That kalẹ̀ láti fún àwọn ọ̀dọ́ mìíràn ní ànfààní láti rí ààbò, ẹni tí ó ń gbọ́rọ̀, àti ìtọ́nisọ́nà. Gẹ́gẹ́ bí aláṣẹ̀dá ọ̀dọ́, Rogier ní àmì-ìdánimọ̀ àkànṣe kan. Nítorí pé Roger That ti ikú Rogier Hulst bẹ̀rẹ̀, ilé-iṣẹ́ náà fẹ́ kí àpẹẹrẹ náà wá látara àṣẹ̀dá rẹ̀. Ní ìbámu pẹ̀lú àmì-ìdánimọ̀ pàtàkì ti Rogier van Hulst, aláṣẹ̀dá ṣẹ̀dá ètò kan tí ó ń ṣojú àwọ̀ oníràwọ̀ púpọ̀ àti oríṣiríṣi àwọn ọ̀dọ́.

The Recognition

About the Àmì-ẹ̀yẹ Irin A' Design Award

Roger That Inspirationlabs Ìdánimọ̀ Ilé-iṣẹ́ jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Roger That Inspirationlabs Ìdánimọ̀ Ilé-iṣẹ́ yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Roger That Inspirationlabs Ìdánimọ̀ Ilé-iṣẹ́ nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Based on the typical R-logo of Rogier van Hulst, the designer made a block system that represents the multi-colouredness and diversity of the youngsters. Which way are you going? What movement is expected of you? The flexibility of the blocks stands for the freedom of moving, a message to all the (young) people; feel free to move to any direction.
Tags
Rogier van Hulst, branding, Roger That, Inspiratielab
Production Technology
For the corporate identity is printwork made, and also streetart and digital materials.
Design Challenge
To keep the design of Rogier van Hulst alive in this new identity.
Inspiration
Suicide is the number 1 cause of death among young people in the Netherlands. Rogier Hulst, valued colleague and friend of the design team, passed away much too young. His mother founded 'Roger That' to offer other young people the opportunity to receive shelter, a listening ear and coaching. As a young designer, Rogier had a unique logo. Since Roger That originated from the death of Rogier Hulst, the agency wanted the design to stem from his design.
Project Duration
2 months
Patents
2023 Ruud Winder - Rebrandt
Team Members
Ruud Winder - Rebrandt
Image Credits
2023 Ruud Winder - Rebrandt

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