Atb Idanimọ Ami-iṣowo by Chushan Design is a highly esteemed winner of the very prestigious 2024 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
IdẹÀwòrán· 2024
Atb Idanimọ Ami-iṣowo
Client: Shenzhen Chushan Design Culture Group Co., Ltd.
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Àwòrán Category
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About Atb Idanimọ Ami-iṣowo
Atb jẹ idanimọ ami-iṣowo ti a ṣẹda fun olupilẹṣẹ awọn aabo iboju, gilaasi lile ati awọn ideri aabo. Àmì àkọ́kọ́ jẹ́ àwòrán goríla tí a rọ̀ mọ́ ìrọ̀rùn, tí àwọn ìlà ojú rẹ̀ tún ń ṣe lẹ́tà T, èyí tí ó ń tọ́ka sí ìmọ̀ ẹ̀rọ. Àwòrán goríla náà ń fi agbára àti ààbò hàn, nígbà tí àyè àti àwọn ẹ̀yà ìmọ̀ ẹ̀rọ ọjọ́ọ̀la ń fi ẹ̀mí ìmọ̀ ẹ̀rọ ami-iṣowo náà hàn. Àmì náà jẹ́ kíkọ́ lórí àwọn àwòrán jẹ́ómétrì tí ó rọrùn. Àwọn àwòrán goríla méjì lè jọ pọ̀, àti pé ìrísí wọn lè yàtọ̀ síra, tí ó jẹ́ kí ìdánimọ̀ náà bá ọ̀pọ̀lọpọ̀ ọ̀nà ìtànkálẹ̀ àti ìwọ̀n mu.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Atb Idanimọ Ami-iṣowo jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Atb Idanimọ Ami-iṣowo yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Atb Idanimọ Ami-iṣowo ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The brand logo showcases a majestic gorilla figure with a facial "T" shape, capturing both the distinct facial features of a gorilla and symbolizing the first letter of the word "technology." This amalgamation forms the emblem of the leading "Gorilla KingIP," integrating futuristic technology and space elements to resonate with the brand's tech attributes and facilitate brand expansion and collaborations.
- Dimensions & Packaging
- The dimensions of the brand logo are not strictly defined, allowing flexibility for customization based on practical production considerations.
- Tags
- Brand design, logo design, brand identity, fashion brand, geometric art, IP
- Production Technology
- Starting from the values of emotion and functionality, the minimalist gorilla logo is the core identifying element and the spirit of the brand. The design draws strength from the interesting and dynamic vitality of the brand logo, incorporating the creative concept of dual gorillas. It can express different states through changes in expression and is adaptable across various media.
- Design Challenge
- The challenge lies in incorporating the brand's cultural DNA, reinforcing a unique international visual experience, and enhancing communication between the brand and users to convey its values.
As a designer, your task is to bring this brand identity to life, creating a visual representation that resonates with the brand's essence and effectively communicates its values to a global audience. - Research
- ATB is a specialized manufacturer of screen protectors, tempered glass, and protective cases, known for its sleek and reliable product designs with cutting-edge technology. To ensure high-quality and eco-friendly products, all items undergo meticulous design processes, providing consumers with peace of mind. Hence, establishing a minimalistic brand emblem that combines safety and technology is crucial.
- Inspiration
- Starting from the core needs of consumers when choosing a brand, we have crafted a brand symbol that embodies both "safety" and "technological sophistication." The symbol features the robust profile of a gorilla, symbolizing security, seamlessly integrated with the futuristic element of outer space. The fusion of the gorilla's facial contours with the letter "T" forms a minimalistic and geometric foundation, ultimately creating a sleek visual representation of safety and technology.
- Project Duration
- The project commenced in June 2023 in Shenzhen and was successfully completed in December
- Operation Flow
- By personalizing the application of the brand logo in different scenarios, consumers can experience diverse and visually engaging encounters, perceiving the logo's intriguing and dynamic vitality.
- Team Members
- Yin Peng
Li Linlin
Liu Xingyu - Image Credits
- Chushan Design
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