China In The Classics Iṣẹ Alakọbẹrẹ: Ìṣàpẹẹrẹ Ìdàgbàsókè Ìpolówó Ọjà by Zhou Haiwen, Che Shilong and Guo Cheng is a highly esteemed winner of the very prestigious 2024 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
IdẹÀwòrán· 2024
China In The Classics Iṣẹ Alakọbẹrẹ: Ìṣàpẹẹrẹ Ìdàgbàsókè Ìpolówó Ọjà
by Zhou Haiwen, Che Shilong and Guo Cheng
Client: China Global Television Network Co., Ltd.
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Àwòrán Category
Verified Award Winner
Verify Award Status for #159836The Design
About China In The Classics Iṣẹ Alakọbẹrẹ: Ìṣàpẹẹrẹ Ìdàgbàsókè Ìpolówó Ọjà
Ọ̀rọ̀ Ìwé: China in the Classics jẹ́ ìṣàpẹẹrẹ ìdàgbàsókè ìpolówó ọjà tí a ṣẹ̀dá fún ètò tẹlifíṣọ̀n kan nípa àwọn ìwé àkọsílẹ̀ ìgbàanì ti orílẹ̀-èdè China. Àwọn ìwé ni kókó pàtàkì nínú ìṣàpẹẹrẹ yìí. A ti tọ́ka sí àwọn ìwé ìgbàanì ti Ìlà-Oòrùn àti Ìwọ̀-Oòrùn, títí kan àwọn pákó ọ̀gẹ̀dẹ̀ ti China, àwọn ìwé tí a rán pọ̀ pẹ̀lú okùn, àwọn àkájọ awọ-ẹran àti àwọn ìwé fẹ́lẹ̀-fẹ́lẹ̀ tí wọ́n ní ìlàkọ̀ líle. A ti pín àwọn àwòrán wọ̀nyí sí wẹ́wẹ́ tí a sì tún wọn ṣe pọ̀ sí àwọn àmì amóhùnmáwòrán tí ó rọrùn. Àkọlé àwọn ìwé pàtàkì mẹ́wàá ni a ti kó pọ̀ mọ́ ìkọ̀wé Ṣáínà. Àpótí ẹ̀bùn náà lo àwọn pákó pàtàkì tí ó ní ìríra pàtàkì. Ìṣàpẹẹrẹ yìí ń ràn àwọn ènìyàn láti oríṣiríṣi àṣà lọ́wọ́ láti ní òye nípa àwọn ìwé àti ìtàn ti China.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
China In The Classics Iṣẹ Alakọbẹrẹ: Ìṣàpẹẹrẹ Ìdàgbàsókè Ìpolówó Ọjà jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé China In The Classics Iṣẹ Alakọbẹrẹ: Ìṣàpẹẹrẹ Ìdàgbàsókè Ìpolówó Ọjà yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. China In The Classics Iṣẹ Alakọbẹrẹ: Ìṣàpẹẹrẹ Ìdàgbàsókè Ìpolówó Ọjà ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- China in the Classics, a show produced by China Media Group, examines the stirring stories of ancient Chinese classics by selecting the most outstanding of these traditional, cultural masterpieces and examining the creation process and core ideology in a form that combines cultural seminars, drama and visualization. It brings the ancient classics alive, demonstrating Chinese wisdom, ethos and values implied in the ancient classics.
- Dimensions & Packaging
- These creative gift articles are for ministerial visits of foreign exchanges and cooperation for the China Media Group. The central theme - China in Classics, contains cultural attributes in terms of gift box packaging form, vision, material, and content. The titles of the ten classics are graphically processed, combining imaginary for overseas publicity of the classics, to form an easy-to-understand visual symbol. The titles are combined with Chinese calligraphy. It refers to traditional Chinese styles, such as Chinese labels, ancient book typesetting, etc. The material uses special tactile paper.
- Tags
- China, Classics, Heritage, Culture, Creativity
- Production Technology
- The advertising screen is easy to understand. It comes from the empathy of specific things and the complete artistic presentation, that is, the deconstruction and reorganization of familiar things. Humans are visual animals, and different colors and lines have different emotions and expressions. The pictures refer to a large number of ancient books from the East and the West, such as Chinese bamboo slips, thread-bound books, Western parchment scrolls, hardcover books, etc. It is so re-organized into easy-to-understand visual symbols. Viewers can easily feel the historical emotions from the graphics and explore the story behind the graphics.
- Design Challenge
- The advertising design is in line with the spirit and image of the program, with books as the main body of the design. Classics is not only the external image of the entire program, but also an important carrier of knowledge inheritance. For human beings, it has a unified value cognition and is universal.
In the design itself, deconstruction and graphic expression are used to deal with books, so that people with different cultural backgrounds can quickly understand the meaning, understand Chinese books through graphics, and understand the Chinese stories and oriental spirit behind the books. - Research
- In the specific design, a large number of ancient books from the East and the West are referenced, such as Chinese bamboo slips, thread-bound books, Western sheepskin scrolls, hardcover books, etc. To the word dictionary in Chinese characters, you can also see The Classics in English. People with different cultural backgrounds can read different stories. For example, people who are familiar with Chinese characters can find the word dictionary hidden in book symbols.
- Inspiration
- The advertising design is in line with the spirit and image of the program, with books as the main body of the design. Classics is not only the external image of the entire program, but also an important carrier of knowledge inheritance. In the design itself, deconstruction and graphic expression are used to deal with books, so that people with different cultural backgrounds can quickly understand the meaning, understand Chinese books through graphics, and understand the Chinese stories.
- Project Duration
- The project started in 2022 in China, and is still promoted and distributed.
- Operation Flow
- In the processing of the classics, the ancient books of the East and the West are referenced, and the books of different materials and binding methods are visually processed.
In the presentation of the text, you can see the word dictionary of Chinese characters from the lines of the book; you can also see The Classics in English. People with different cultural backgrounds can see different worlds, but nonetheless feel the same design concept, with the text arousing people's spiritual resonance. - Team Members
- Zhou Haiwen, Che Shilong, Guo Cheng
- Image Credits
- Illustrators, Creators: Zhou Haiwen, Che Shilong, Guo Cheng
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