Irin Àwòrán · 2024
Seawool Iṣẹ́-àkànṣe Àmì-ìdánimọ̀
by Chungsheng Chen and Eddie Wang
- Àmì-ẹ̀yẹ Irin A' Design Award 2024 in Àwòrán
- CLIENT: Tainan University of Technology/Product Design Deparment
- Estimated Number of Design Views: 13,838
- Verification code 331BD7E117 · Verify this award
Colors
About Seawool Iṣẹ́-àkànṣe Àmì-ìdánimọ̀
Àmì-ìdánimọ̀ tí ó da aṣa aṣọ àti ìdúróṣinṣin pọ̀, tí ó ń ṣàkópọ̀ ìkarahun ìgbìn òkun tí a tún lò pẹ̀lú ọ̀nà ọjọ́gba àti àṣà sínú ìgbésí ayé ojoojúmọ́. Àmì àpẹẹrẹ náà, tí a ṣàfihàn nínú lẹ́tà ńlá, jẹ́ aláàmì ẹ̀mí ìṣèdàsílẹ̀ àìlópin, àti lẹ́tà o méjì náà ṣojú ìdúróṣinṣin àyíká, tí ó tọ́ka sí ìsọdọ̀tun àìlópin. Gbogbo àgbékalẹ̀ náà ń ṣàfihàn ẹwà àti ọlọ́lá, tí ó ń ṣojú ìtòpa fáṣọ́nù àti ìdára. Írú-lẹ́tà ìlànà náà ṣàkópọ̀ àwọn eroja ìgbì àti ìgbésíwájú, tí ó ń ṣàfihàn ọ̀wọ̀ rẹ̀ fún ẹ̀dá àti ìtẹ̀síwájú. Àmì-ìdánimọ̀ náà jẹ́ alágbára, oníṣèdàsílẹ̀ àti olórí nínú fáṣọ́nù àti àṣà ìtọ́jú àyíká.
About the Àmì-ẹ̀yẹ Irin A' Design Award
Seawool Iṣẹ́-àkànṣe Àmì-ìdánimọ̀ jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Seawool Iṣẹ́-àkànṣe Àmì-ìdánimọ̀ yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Seawool Iṣẹ́-àkànṣe Àmì-ìdánimọ̀ nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Press Kit
- Unique Properties
- Seawool the brand logo incorporates elements of wave, upward motion and intricate details, symbolized respect for the natural environment, continuous progress, and top quality. The dual letter o represent perpetual sustainability and ever-evolving. It is vibrant, innovative, that leads both fashion and eco-friendly trends. Put on seawool as the brand slogan, encourage people to discover warmth and enjoyable when wearing seawool apparel, experiencing a unique lifestyle attitude towards sustainability.
- Dimensions & Packaging
- SEAWOOL Logo: Letters are all in uppercase
Color system : primary color is Sustainable Blue, supplemented by Wool Yellow and Oyster Grey. - Tags
- Branding, Oyster shell, Recycle, Sustainability, Visual Identity, Logo.
- Production Technology
- The Branding project all done in Adobe Illustrator and Photoshop software.
- Design Challenge
- The challenge lies in imbuing the Seawool brand with a sense of sophistication while embodying the brand spirits of sustainable, innovative, and approachable. To achieve this goal, the design team has crafted a completely new brand image for Seawool based on these criteria.
- Research
- Seawool is a brand that blends fashion and sustainability, integrating recycled oyster shells with professional techniques and style into everyday life. Moreover, it continuously develops new technologies to explore future possibilities, creating more choices for the brand and establishing a new paradigm. By merging expertise with fashion, Seawool focuses on the quality of clothing, emphasizing softness, comfort, and the pursuit of individual style.
- Inspiration
- The excessive oyster shell waste along Taiwan coastal line has caused serious environment issue. By recycled the discarded oyster shells and mixed with recycle PET bottle to develop the functional fiber. Seawool yarn, the word derived from sea and wool, means this innovative yarn with woolen touch which develop from the sea resources. Seawool served a strong image to the new brand, deepen consumer awareness of its distinct characteristics, a brand that leads both fashion and sustainability.
- Project Duration
- The Branding project commenced in Sept.2022 and concluded in May,2023.
- Operation Flow
- The logo can be used in many places, not only on clothing labels and packaging but also on business cards, websites, and social media platforms. This helps maintain visual consistency for the brand and enhances its visibility and recognition, attracting more people to learn about the brand.
- Patents
- Trademark: Creative Tech Textile Co., Ltd.
- Image Credits
- All images copyright: Acdesign Associates International Co.,Ltd.
