Irin Àwòrán · 2024
The Impression of Feixi Ìwé-ìpolówó
by Feixi Digital Culture and Media
- Àmì-ẹ̀yẹ Irin A' Design Award 2024 in Àwòrán
- CLIENT: Feixi Digital Culture and Media
- Estimated Number of Design Views: 10,026
- Verification code AF06601838 · Verify this award
Colors
About The Impression of Feixi Ìwé-ìpolówó
Ìmọ̀lára Feixi jẹ́ ìwé-ìpolówó tí a ṣẹ̀dá láti fi ìdánimọ̀ Agbègbè Feixi hàn. Àwọn ohun kíkọ Ṣáínà fún Feixi ni wọ́n fi ṣẹ̀dá ohun tó ṣe pàtàkì jùlọ nínú àwòrán náà, tí a sì fi ọ̀nà ìkọ̀wé àṣà (calligraphy) yà. Àwòrán òjiji ti ohun kíkọ àkọ́kọ́ fi àwọn ilé-iṣẹ́ òde-òní àti àwọn ìdàgbàsókè tuntun hàn, bí àwọn afárá, ọ̀nà ọkọ̀ ojú irin tó yára àti àwọn ilé gogoro. Àwòrán òjiji ti ohun kíkọ kejì fi àwọn ilé àtijọ́ àti àwọn ibi-àṣà ìtàn hàn. A fi ọwọ́ yà ìkọ̀wé àṣà náà, lẹ́yìn náà ni a fi ìsọ̀rọ̀ sọfitiwia ìṣàtúnṣe àwòrán dàpọ̀ mọ́ àwọn àwòrán tí a yàn. Ìwé-ìpolówó náà ní ìwọ̀n mílímítà 297 sí 210.
About the Àmì-ẹ̀yẹ Irin A' Design Award
The Impression of Feixi Ìwé-ìpolówó jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé The Impression of Feixi Ìwé-ìpolówó yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún The Impression of Feixi Ìwé-ìpolówó nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Press Kit
- Unique Properties
- The Chinese character "Feixi" serves as the central visual element, presented in a bit of artistic calligraphic form. The silhouette of the character "Fei" reflects the influence of modern architecture and iconic developments in Feixi County, while the silhouette of the character "Xi" represents the ancient buildings with historical and cultural imprints. This form of representation evokes a shared impression of the city among both locals and nonlocals, fostering a sense of emotional connection in the community.
- Dimensions & Packaging
- 297mmX210mm
- Tags
- Printed, Poster, Feixi, Design, Impactful, Visual
- Production Technology
- Once the creative direction and visual presentation strategy are confirmed, a calligraphic typeface is first created in a hand-drawing form. Representative elements are then selected and transformed into images, which are seamlessly integrated into the font design to ensure a coherent style. Pro image editing software is used to compose the layout, thereby enhancing visual layers and ensuring a smooth reading experience.
- Design Challenge
- The biggest challenge encountered in the design phase is to evoke emotional resonance and recognition from both new and long-time residents of Feixi at first glance. The key factor to achieving this lies in selecting the appropriate visual elements. For new residents, modernization and rapid progress are the aspects to highlight; for long-time residents, he deep historical and cultural legacy should be honored and exhibited.
- Research
- Feixi is home to some notable landmarks, including the Jinzhai Road Double A Daqiao Taohua Science and Innovation Valley Industrial Park. Among these, the Jinzhai Road Double A Bridge, a crucial transportation junction, was put into operation on June 2023. What the character “Xi” incorporates is significant historical and cultural sites of the county, such as the Sanhe Ancient Town and the former residence of Liu Ming, the first governor of Taiwan, both rich in history spanning over 2,500 years.
- Inspiration
- Feixi County has a time-honored historical and cultural legacy, but economic pressures drove many young individuals to seek employment elsewhere. However, the local economy has been driven to the fast lane in recent years. The introduction and development of industries have not only boosted economic progress, but also brought about drastic changes within the city. The design team aimed to visually document these perceptible urban changes.
- Project Duration
- The project kicked off on December 2023 in Feixi, wrapped up on January 2024 in Feixi, and posters were placed in March 2024 on outdoor and physical platforms, including bus stop ads in Feixi County.
- Operation Flow
- Upon the finalization of the design, the posters are placed on online and physical media platforms for public exposures. The inclusion of typical silhouette patterns, such as bridges, high-speed railways, and buildings, is visually associated with the title "Feixi”. These elements are crucial for effectively conveying information and conferring brand identity to the county.
