Wúrà Àwòrán · 2026
Designtide Tokyo 2024 Iṣẹ́ Àkọ́kọ́: Ìdánimọ̀ Àmì Ọjà
by There There - Kazune Watanabe
- Àmì-ẹ̀yẹ Wúrà A' Design Award 2026 in Àwòrán
- CLIENT: Designtide Tokyo Committee
- Estimated Number of Design Views: 93,659
- Verification code ADC2A57866 · Verify this award
Colors
About Designtide Tokyo 2024 Iṣẹ́ Àkọ́kọ́: Ìdánimọ̀ Àmì Ọjà
Ọ̀rọ̀ Ìwé: Designtide Tokyo jẹ́ ìṣẹ̀lẹ̀ àpẹẹrẹ ti àwọn àfihàn àti àwọn ọjà tí ó ń ṣàwárí tí ó sì ń pín àwọn àṣà tuntun nínú àpẹẹrẹ ọjà àti àwọn ẹ̀ka tí ó jọra. Nípasẹ̀ àpẹẹrẹ, ó ń dá ìrírí tí ó jinlẹ̀ ti agbára àti ìmọ̀lára tí ó kọjá àwọn ẹ̀rọ dìjítà. Tí a ṣe láti ọdún 2005 dé 2012, ó pín àṣà àpẹẹrẹ láti Tokyo pẹ̀lú ayé. Ní ọdún kọ̀ọ̀kan, nǹkan bí àwọn olùpèsè àti àwọn olùyàn àpẹẹrẹ 50 tí a pè máa ń fi àwọn iṣẹ́ tí ó fún àwòṣe ọkàn ní iyì ju òwò lọ hàn. Ní ọdún 2024, Designtide Tokyo padà wá sí ìyè pẹ̀lú lógò tuntun àti ìríran tí a tún ṣe.
About the Àmì-ẹ̀yẹ Wúrà A' Design Award
Designtide Tokyo 2024 Iṣẹ́ Àkọ́kọ́: Ìdánimọ̀ Àmì Ọjà jẹ́ olùborí Àmì-ẹ̀yẹ Wúrà A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe ìpele àkọ́kọ́, tó jẹ́ ìyanu tó sì yàtọ̀. Àwọn olùborí Wúrà jẹ́ àwọn ẹ̀dá tó ní ìmúṣẹ̀dá tuntun gidigidi, tó ní ojú-ìwòye tó jìnnà tó sì ń tàn yòò tí wọ́n ń ṣàfihàn ọgbọ́n, òye àti ìjáfáfá àwọn olùṣàwòṣe wọn. A retí pé Designtide Tokyo 2024 Iṣẹ́ Àkọ́kọ́: Ìdánimọ̀ Àmì Ọjà yóò jẹ́ ohun ìmúṣẹ̀dá tí a yìn gidigidi, tó ń gbé ìtẹ̀sí kalẹ̀ tó sì jẹ́ ìrántí tó ń mú iye tí a kò rí rí wá. Àwòṣe tó borí Àmì-ẹ̀yẹ Wúrà A' Design Award yìí jẹ́ iṣẹ́ àkànṣe tó yani lẹ́nu tí a bọ̀wọ̀ fún tó ṣe anfàní gidigidi tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Designtide Tokyo 2024 Iṣẹ́ Àkọ́kọ́: Ìdánimọ̀ Àmì Ọjà ń dá ìmọ̀lára ìfẹ́ tó lágbára sílẹ̀, ń jí ìtara, ń gbé ìṣẹ̀dá lárugẹ tó sì ń fà wá mọ́ra.
Press Kit
- Unique Properties
- "Designtide Tokyo" was originally held from 2005 to 2012 and introduced Tokyo design to the world. It supported many designers who later gained international recognition. In 2024 the event was revived with a new visual identity. In a society driven by trends and empathy, the new identity needed strong impact and interactivity. The graphics change in response to viewer movement such as approaching moving away or sliding. This behavior reflects the motion of tides.
- Dimensions & Packaging
- Main Graphic Materials Wood Acrylic Fabric
Size 2 meters 5 centimeters by 10 meters
Printed Materials Poster Paper Plastic Sheet
Size A2
Technical Characteristics Digital expression reproduced through analog methods without electronic components - Tags
- Graphic, Tide, Tokyo, Design, Animation
- Production Technology
- The graphics use scanimation also known as slit animation. Movement appears only when viewers change their position or distance. No digital screens or electronic components are used. By carefully adjusting slit pitch and base imagery the work expands beyond simple animation into a more complex interactive experience. Materials include wood acrylic fabric and paper. Acrylic used at the venue was later reused.
- Design Challenge
- The challenge was to create an interactive identity that changes according to user behavior without using digital technology. Scanimation normally allows only limited frame movement. By refining slit pitch and carefully designing the base imagery we transformed this simple technique into a complex responsive visual system that encourages physical engagement.
- Research
- From the 1990s to the early 2000s Tokyo hosted many influential design events. In recent years these opportunities have declined and large collective movements have become rare despite the spread of social media. "Designtide Tokyo 2024" was launched to renew this culture. Held in November 2024 in Tokyo it welcomed more than 6000 visitors and aimed to initiate a new movement in Japanese design.
- Inspiration
- "Designtide" refers to a major movement in design. Tides are created by the gravitational force of the moon. Natural forces alone create only surface movement. The aim of this project was to build a strong movement from the ground up. In an era shaped by social media and individual presentation, this graphics created based on the concept of tides for a major design event in Tokyo.
- Project Duration
- Venue Nihonbashi Mitsui Hall Chuo ku Tokyo Japan
Dates November 27 to December 1 2024 - Operation Flow
- The project uses scanimation to let visitors experience a major movement in design. Each graphic responds to viewer actions such as approaching moving away or sliding. The image changes depending on distance and motion. This system expresses how individual gestures can create a larger collective flow. Small personal actions combine to form a powerful tide of change.
