Heritage Wrap Beverage Packaging Iṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Ohun Mímu láti ọwọ́ Kazuo Fukushima and Aya Tanaka jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2026 Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìdìpò.
FàdákàÌdìpò· 2026
Heritage Wrap Beverage Packaging Iṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Ohun Mímu
látọ̀wọ́ Kazuo Fukushima and Aya Tanaka
Oníbàárà: Meiji China Investment Co.,Ltd.
Aṣẹ́gun Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Ìdìpò
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #179695Àpẹrẹ Náà
Nípa Heritage Wrap Beverage Packaging Iṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Ohun Mímu
Àpèjúwe àkànṣe ìdìpọ̀ ohun mímu yìí túmọ̀ tíì dúdú latte ìbílẹ̀ padà nípasẹ̀ ìfihàn àwòrán ìgbàlódé. A ti yí àwọn àpẹẹrẹ ọ̀ṣọ́ ìbílẹ̀ padà sí àpẹẹrẹ ìyípo tí ó tẹ̀síwájú tí ó mú kí ìríran túbọ̀ pọ̀ láti gbogbo ìgun nígbà tí ó ń dá ìṣàn àwòrán tí ó ní àdún sílẹ̀. Àmì àárín tí a ṣètò dá ìmọ́lẹ̀ àti ètò sílẹ̀, ní dídọ́gba ọrọ̀ ọ̀ṣọ́ pẹ̀lú kíkà-yé. Àkànṣe náà ń mú ìjìfàfà tí ó dára síbẹ̀ tí ó rọrùn láti súnmọ́ wá, ní rírí dájú ìdámọ̀ tí ó lágbára lórí ọ̀já àti ìbáṣepọ̀ àwòrán káàkiri àwọn àyíká títà oríṣiríṣi.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Fàdákà A' Design Award
Heritage Wrap Beverage Packaging Iṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Ohun Mímu jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Heritage Wrap Beverage Packaging Iṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Ohun Mímu yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Heritage Wrap Beverage Packaging Iṣẹ́ Àkọ́kọ́: Ìdìpọ̀ Ohun Mímu jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- Heritage Wrap is a beverage packaging design that reinterprets a classic black tea latte through a contemporary graphic system. Traditional decorative motifs are transformed into a continuous wrap pattern that enhances shelf impact while preserving clarity and hierarchy. A structured central label anchors the composition, balancing rich visual expression with functional legibility across multiple retail orientations.
- Ìwọ̀n àti Àpò
- Carton package: approx. 65 mm (W) x 65 mm (D) x 160 mm (H).
Capacity: 300 mL.
Materials include laminated paperboard carton, plastic screw cap, food-grade internal coating. All specifications follow metric ISO standards. - Àwọn Àkọlé
- Packaging design, Beverage packaging, Tea drink, Cultural pattern, Graphic identity, Retail design, Chinese market, Contemporary heritage
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- The packaging is produced using high resolution offset printing on laminated paperboard cartons. Multi color pattern layers were carefully calibrated to ensure color consistency and alignment across folded surfaces. Matte coating is applied to improve tactile quality and reduce glare, while standard recyclable carton materials support large-scale production.
- Ìpèníjà Àpèsè
- The primary challenge was balancing decorative richness with clarity in a compact beverage format. Traditional motifs risked visual overload when applied to small surfaces and folded cartons. Through repeated iteration, scale adjustment, and layout control, the design achieves visual energy without compromising legibility, production feasibility, or retail performance.
- Ìwádìí
- Type of Research: Applied design research.
Objectives: Modernize a traditional beverage visual identity.
Methodology: Visual analysis, pattern studies, packaging tests.
Tools: Market benchmarking, prototyping, print trials.
Participants: Designers and brand stakeholders.
Results: Strong shelf recognition and visual differentiation.
Impact: Reinforced brand presence through culturally adaptive design. - Ìmísí
- The design was inspired by the challenge of presenting a familiar tea based beverage in a way that feels both contemporary and culturally grounded. Research into traditional textile and ornamental patterns informed a modern reinterpretation that avoids nostalgia. The goal was to translate heritage into rhythm, color, and structure that resonate with today’s urban consumers.
- Àkókò Iṣẹ́ Àkànṣe
- The project started in December 2024 in Shanghai and was completed in February 2025. It was developed for Meiji China and launched commercially in the Chinese market in 2025 through nationwide retail distribution channels.
- Ìlànà Ìṣiṣẹ́
- Consumers interact with the packaging primarily through visual recognition. The all around pattern creates immediate shelf visibility from any angle, while the framed label provides clear product information at first glance. The screw-cap carton supports easy opening, resealing, and comfortable single hand use in everyday consumption scenarios.
- Àwọn Ọmọ Ẹgbẹ́
- Creative Director: Kazuo Fukushima, Graphic Designer: Aya Tanaka and Account Director: Xu Xuehua
- Ìfọwọ́sí Àwòrán
- SHANGHAI NO PROBLEM BRAND DESIGN CO.LTD
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