Yau Sik San Ilana Iyasọtọ Ami-Iṣowo by 1983Asia is a highly esteemed winner of the very prestigious 2020 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
IrinÀwòrán· 2020
Yau Sik San Ilana Iyasọtọ Ami-Iṣowo
by 1983Asia
Client: 1983Asia
Àmì-ẹ̀yẹ Irin A' Design Award Winner in Àwòrán Category
Verified Award Winner
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About Yau Sik San Ilana Iyasọtọ Ami-Iṣowo
Yau Sik San jẹ́ ìlànà ìyàsọ́tọ̀ àmì-òwò tí a ṣẹ̀dá fún ọ̀pọ̀lọpọ̀ ohun-jẹ ti ìpínlẹ̀ Guangdong ní China. Ìdánimọ̀ náà ni a kọ́ yí ká Ọlọ́run Oúnjẹ Jíjẹ, ẹ̀là kan láti inú àṣà ìgbàgbọ́ Ṣáínà ìgbàanì tí a so mọ́ aṣọ, oúnjẹ, oríire àti ẹ̀mí gígùn. A lo ìkọ̀wé ọnà Ṣáínà (calligraphy) fún orúkọ àmì-òwò náà láti fi hàn ìwà àdúgbò ti Guangdong. Àwọn àkópọ̀ àwọ̀ ìbílẹ̀ ni a lò láti fi ṣe àtìlẹ́yìn fún àwòrán tí a fẹ́ hàn. Ìdì ọjà náà ni a ṣe pẹ̀lú ẹ̀rọ ìtẹ̀wé pàtàkì lórí káàdì, ìtẹ̀wé UV, iṣọ́nà (embroidery), ìtẹ̀wé onídáhùn (reactive printing) àti ìtẹ̀wé gbígbóná (hot stamping). Ète náà ni láti fi ìtàn àṣà hàn ìdíwọ̀n oúnjẹ náà.
The Recognition
About the Àmì-ẹ̀yẹ Irin A' Design Award
Yau Sik San Ilana Iyasọtọ Ami-Iṣowo jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Yau Sik San Ilana Iyasọtọ Ami-Iṣowo yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Yau Sik San Ilana Iyasọtọ Ami-Iṣowo nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This branding design project based on a great ambition which is to bring essence of Guangdong cuisines to each diner. 1983ASIA developed God of Cookery from ancient Chinese spirit, which is packed with clothing food, luck and longevity. Also, 1983ASIA designed Yau sik san by using Chinese calligraphy to express the regional feature. The most unique point in the project is the characters were based on Guangdong regional culture.
- Dimensions & Packaging
- Specialty paper printing, UV, embroidery, reactive printing and hot stamping
- Tags
- Package design, food, traditional culture, Asian design
- Production Technology
- 1983ASIA abstracted the image of God of Cookery from story and combined with Chinese calligraphy. The combination of the Chinese food culture with visual image to impress people, and changed the good flavor slogan into a meaningful story. 1983ASIA designed this project through softwares such as AI and PS, and print by using specialty paper to express the idea.
- Design Challenge
- God of cookery is a virtual role but known by most of people, therefore the challenge was design a visual image of God of cookery and make people understand the image.
- Research
- Chinese traditional culture
- Inspiration
- Chinese ancient spirit God of Cookery are the inspiration source for our design this time. Also, the brand invite Mr. Tsai Lan, as known as God of Cookery in this generation, to serve as food supervisor. This can be said to complement each other and highlight the charm of food culture.
- Project Duration
- When most people think about the food brand, they will try to impress people from the taste perspective or material quality. However, Tsai Lan serve as Yau sik san food supervisor, which help us find a new perspective to transform the ideas to people. We connected God of cookery and Professional cook of Guangdong Food to complement each other, which make people feel trust in this brand.
- Operation Flow
- This project has religious insight to impress people, which is a new perspective to express the quality of product. Many people believe Polytheism in Asia, therefore the image of God of cookery with traditional color combination bring the information to people.
- Patents
- 1983ASIA
- Team Members
- Susu
Yao
Fang Yu Qing
Jemay Ho
Zhou Xiao Jie
He Jing
Li Hong Yu - Image Credits
- 1983ASIA
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