Morph Iṣẹ́ Onípilẹ̀ṣẹ̀: Àmìnisàmì Oúnjẹ àti Ohun Mímu by Mars Design Consultants is a highly esteemed winner of the very prestigious 2020 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
IdẹÀwòrán· 2020
Morph Iṣẹ́ Onípilẹ̀ṣẹ̀: Àmìnisàmì Oúnjẹ àti Ohun Mímu
Client: Mars Design Consultants
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Àwòrán Category
Verified Award Winner
Verify Award Status for #98855The Design
About Morph Iṣẹ́ Onípilẹ̀ṣẹ̀: Àmìnisàmì Oúnjẹ àti Ohun Mímu
Ọ̀rọ̀ Ìwé: Morph jẹ́ ètò àmìnisàmì fún báà àti ilé oúnjẹ tó wà lókè òrùlé ní Hangzhou, China. Ìdánimọ̀ yìí fa ìmísí láti inú Liangzhu, ìtàn ìfẹ́ àtijọ́ ti ilẹ̀ China, àti láti inú ìyẹ́ àwọ̀ dídán ti labalábá blue morpho. Àmì (logo) náà so àwọn ìrísí ìyẹ́ labalábá abo àti akọ pọ̀ mọ́ ọ̀kan gẹ́gẹ́ bí àmì kan ṣoṣo. Ẹ̀yìn aláwọ̀ àlùkò dúdú fi hàn bí alẹ́ tó kún fún ìràwọ̀, nígbà tí àwọn ìyẹ́ náà ń fi ìyípadà àwọ̀ Òṣùmàrè hàn. Àpẹẹrẹ labalábá tó dà bí kaleidoscope ni ẹ̀yà àwòrán pàtàkì. A ti lo àpẹẹrẹ yìí sórí àkọsílẹ̀ oúnjẹ (menu), àpótí ìdáná (matchbox), àwòrán eré alátagbà (motion projections) àti ère iṣẹ́ ọnà ògiri.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Morph Iṣẹ́ Onípilẹ̀ṣẹ̀: Àmìnisàmì Oúnjẹ àti Ohun Mímu jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Morph Iṣẹ́ Onípilẹ̀ṣẹ̀: Àmìnisàmì Oúnjẹ àti Ohun Mímu yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Morph Iṣẹ́ Onípilẹ̀ṣẹ̀: Àmìnisàmì Oúnjẹ àti Ohun Mímu ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Morph is a roof bar located at Kempinski Hotel Hangzhou. The design starts with a local ancient love story and aims to be the most iconic part of the hotel. The emotional expression is fulfilling in every single part of the design, through colour, pattern and etc. It turns a traditional legend into a modern city's landmark, brings the travellers firmly into the local culture. The motion graphics has been acting as an essential role of the project, and immerse people into the folktale.
- Dimensions & Packaging
- Logo minimum size for the vertical logo width is 15mm
Menu design is (W)120mm x (H)300mm
Matchbox design is (W)60mm x (H)40mm x (D)20mm
Wall art sculpture is (W)2000mm x (H)1200mm - Tags
- Morph, Modern Chinese bar, Food and Beverage branding, Logo Design, Art Design
- Production Technology
- The logo represents a butterfly with two dominant forces which brings it to fly in the vast universe till eternity. The dark purple colour is used as the background colour to represent the starry night while the wings of the gynandromorph mirror the colourful transition of the rainbow. The kaleidoscope-like butterfly pattern is the main planar element, showing the unpredictable and mysterious qualities of the blue butterfly in the light and shadow. Such patterns will continue to be applied to menu, dynamic projections, and even artwork. The choice of fonts, young, stylish which converges with the taste of the futuristic interior design.
- Design Challenge
- In order to know the full story of Liangzhu, the whole design team needs to read the local history and any related articles to support our concept. The research also including understand the range, behaviour, wing structure and related references of blue morpho. As to find more evidence to the online articles, we had also visited the local library and found the most original copy of the story.
- Research
- A few visits to modern and traditional Chinese restaurants and bars in Asia, to get inspired by the different dining experience.
Immersing the soul into the Chinese culture, cuisine and studied the dining habits.
The research does not only stop capturing the way of how they layout the menu but to really understand the whole dining ritual and new generational dining style. - Inspiration
- The whole theme of the bar is telling the story of an ancient Chinese legend love story, LiangZhu.The design is intrigued by the dazzling iridescent wings of the Morph butterfly.
Bringing together the unique features of the female and male counterparts on each side of the wings, the design yields a gynandromorph.
The kaleidoscope-like butterfly pattern is the main planar elements, showing the unpredictable and mysterious of the blue butterfly under the light and shadow. - Project Duration
- The project started in 2019 and this bar and restaurant is located in Hangzhou China.
- Operation Flow
- The goal is to create a strong bar and restaurant branding through an extraordinary dining experience to customers.
Not only on the food itself, but the interaction should also go through from the sensation of each customer, like sounds, smell, visuals, lightings and the touches. The design also considers holistically, like the wall art sculpture, digital motion board, the special printing effects menu and etc, will bring you a different feel while you are in Morph. - Patents
- MARS
- Team Members
- Angela Lu Zhang
Nico Xu YiFei - Image Credits
- MARS
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
