Gan Song Iṣẹ́ Àkọ́kọ́: Ìdánimọ̀ Wíwo Àmì Ọjà by Biwei Zhu is a highly esteemed winner of the very prestigious 2020 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran Competition Category.
IdẹÀwòrán· 2020
Gan Song Iṣẹ́ Àkọ́kọ́: Ìdánimọ̀ Wíwo Àmì Ọjà
by Biwei Zhu
Client: Gan Song
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Àwòrán Category
Verified Award Winner
Verify Award Status for #98901The Design
About Gan Song Iṣẹ́ Àkọ́kọ́: Ìdánimọ̀ Wíwo Àmì Ọjà
Ọ̀rọ̀ Ìwé: Gan Song jẹ́ ìdánimọ̀ wíwo àmì ọjà tí a ṣẹ̀dá fún àmì ọjà pàtàkì kan láti agbègbè Mayang ní China. Àpẹrẹ náà gba ìmísí láti ara ilẹ̀ àdúgbò àti àṣà Miao. Àwọn ìlà tín-ínrín tí wọ́n ní gbígbọ̀n oríṣiríṣi ni wọ́n fi ṣe àwòrán àwọn òkè ńlá àti ti Odò Jinjiang. Ọmọbìnrin kan tí ó ń rẹ́rìn-ín nínú aṣọ Miao dúró fún ìkórè àti ìrètí. A ti lo ìdánimọ̀ náà sórí àwọn ìwé pẹlẹbẹ, káàdì, gbédègbẹ́yọ̀, ìdìpọ̀ ọjà àti ìpolówó ọjà lóde, pẹ̀lú ìtẹ̀wé fóìlù, ìṣẹ̀dá gbígbéga, gbígé pẹ̀lú léésà àti wíwú wúrà. Gbogbo àwọn àpẹẹrẹ ni a ti sọ di fékítọ́, nítorí náà a lè tẹ ìdánimọ̀ náà sí ìwọ̀n èyíkéyìí.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Gan Song Iṣẹ́ Àkọ́kọ́: Ìdánimọ̀ Wíwo Àmì Ọjà jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Gan Song Iṣẹ́ Àkọ́kọ́: Ìdánimọ̀ Wíwo Àmì Ọjà yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Gan Song Iṣẹ́ Àkọ́kọ́: Ìdánimọ̀ Wíwo Àmì Ọjà ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The visual image of Gansong brand is designed based on the cultural characteristics and image of Mayang area.The conception of Gansong brand culture originates from the scenery of Mayang area and the figure image of Miao girls. In Mayang, there is a river called Jinjiang River, with clear water and green mountains on both sides. The combination of mountains and water gives birth to the most wonderful landscape of nature. This soil and water is rich in selenium based mineral elements, which is not only beneficial to health, but also makes the long-term fruit fragrance along the Jinjiang River. Therefore, this river is also known as the mother river, and this area is also known as the hometown of longevity. The main vision of Gansong's brand image is to depict the mountain and river of Mayang with the original shape of Jinjiang River and the line arrangement, and to show the harvest and hope with the smiling image of a girl with Miao characteristics. We can better promote the sales of commercial mode and promote local national culture through specialty brands.
- Dimensions & Packaging
- This visual image design is suitable for all sizes of printed products, such as cards, brochures, envelopes, packaging and advertisements, while accurately conveying the brand vision. All patterns are vectorized, and the colors have been calculated for an identical yield for diffirent print with the different variations.
- Tags
- GanSong, Brand, Visual Design, Graphic Design, Culture, Illustrator
- Production Technology
- The whole set of visual image is applied to brochures, cards, envelopes, packages, outdoor advertisements, etc. Foil and embossing printing, laser cutting, gilding and so on are used in the process.
- Design Challenge
- The main challenge is to design an accurate and reasonable visual image to reflect the core concept of local culture. The image of mountain and water seems simple, but in fact, it contains rich changes in lines. These textures are unified in the dark tone and have the effect of concave and convex through the processing of embossing printing. At the same time, the design of all these images is vectorization, which is convenient for processing and making in various situations.
- Research
- The difference between the created brand and other brands is that the product is packaged on the basis of regional culture as a visual creation, which makes the product more humanistic. We believe it is more suitable for the market.
- Inspiration
- Gansong brand is a specialty brand of Mayang. Its visual image design is inspired by the geomorphic characteristics and Miao culture of Mayang area in China. We use fine and varied lines to combine the ups and downs of mountains to capture the characteristics of selenium rich regions, and describe the local cultural spirit promoted by the image of Miao girls. "Gan song" literally means praising landscape and life.
- Project Duration
- The project started and finished in 2019 in Changsha City,China
- Operation Flow
- The visual image of Gansong brand is based on the regional culture of Mayang. This set of visual images has been applied to brochures, packaging, advertisements, card postcards, etc. Early concept is the focus of the project, because it is necessary to properly express the image of the region. We hope to promote the local culture through the design with human feelings, and to a certain extent, to promote the local commercial operation.
- Patents
- Copyrights belong to Wilbur Studio/Gan Song, 2019.
- Team Members
- Design Director：Biwei Zhu
Executive director:Xiang Liu
Illustrator：Xiujuan Tan
Copywriter：Wei Liu
Support company：Han brand. - Image Credits
- Wilbur Studio
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