设计师 Yu Morisawa 的作品 A Inc 企业形象识别荣获了极具声望的 2023 A' Design Award 铁奖，竞赛类别为平面、插画与视觉传达设计。

铁平面· 2023

A Inc 企业形象识别

设计师： Yu Morisawa

客户: A Inc

平面类别A' Design Award 铁奖获奖者

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色彩

设计作品

关于 A Inc 企业形象识别

A Inc 是为一家总部位于东京的公司打造的企业形象识别（CI）项目。该识别系统以由彩色条纹构成的单个字母"A"为核心。条纹象征着每一位与公司相关的人所拥有的能量与潜能，而条纹的相互交叠则展现出公司如何在多元的喜好与个性中逐渐成形。该识别系统应用于名片与信封等物料上，每个人都可以选择自己喜爱的颜色，信封的颜色也可以配合收件人来搭配。标志采用压凸工艺呈现，使浓烈的色彩保持含蓄内敛的质感。

荣誉认可

关于A' Design Award 铁奖

A Inc 企业形象识别是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计A Inc 企业形象识别将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。A Inc 企业形象识别因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: I handled the corporate design for A Inc.
The limitless energy and potential of every A Inc employee is expressed using a range of colors. The striped pattern for the letter A of the logo is a visual expression of how the company is formed by an overlapping combination of all those individuals.
尺寸与包装: Business card
Width91mm, Height55mm

Envelope
Width235mm, Height120mm
标签: limitless energy, potential, a range of colors, stripes, diversity
生产技术: In applying the design, people can choose their favorite color for business cards and multiple envelope colors can be matched with recipients. The colors have a strong emphasis, so the logo is embossed for subtlety.
设计挑战: Design a single letter A as a logo.
研究: I try to keep things simple, clear, and emotional.
Also, we design the meaning of the corporate.
灵感: Using a single A in the logo creates a sense of presence that embodies A Inc's vision illuminating people's potential and mission for a world that believes in the power of what people like.

The meanings invested in the logo are

1.Stripes signify the energy and potential of everyone involved with A Inc.
2. The A is an accumulation of multiple stripes.
3. A Inc takes shape through the power of its diversity of preferences.
项目周期: Completed in Tokyo in 2020. Since then, we have continued to refine it.
操作流程: Understanding of identity
Company motivation
Visualization of company image
recruiting
图片版权: Photographer / Ryo Yasumoto