Mtn Dew AMP Game Fuel Launch Umsebenzi Oyinhloko: Ukupheshwa Kweziphuzo by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 Umklomelo Wesiliva we-A' Design Award in Ukudizayina Ukupakisha Competition Category.
IsilivaUkupakisha· 2020
Mtn Dew AMP Game Fuel Launch Umsebenzi Oyinhloko: Ukupheshwa Kweziphuzo
by PepsiCo Design and Innovation
Client: PepsiCo Design and Innovation
Umklomelo Wesiliva we-A' Design Award Winner in Ukupakisha Category
Verified Award Winner
Verify Award Status for #100575The Design
About Mtn Dew AMP Game Fuel Launch Umsebenzi Oyinhloko: Ukupheshwa Kweziphuzo
Ukwethulwa kwe-Mtn Dew AMP Game Fuel kuwuklamo lokupheka iziphuzo kanye nobunikazi bempawu bomkhiqizo ophuzwa ngokushesha womsebenzi owenzelwe abadlali bemidlalo yevidiyo. Ubunikazi obubonakalayo bakhelwe ukuhambisana nemvelo yokudlala imidlalo yevidiyo kanye ne-e sports kanti kugwenywa izisho ezijwayelekile. Isisekelo esiqinile sokudweba sesekela imikhiqizo yesikhathi esizayo, ubudlelwano kanye nezipiliyoni zabathengi. Kwenziwa iqoqo eliphelele lezinsiza zokwethulwa, elihlanganisa ibhrendi, umkhiqizo kanye nesipiliyoni sabathengi. Uklamo luhlose ukwethula isiphuzo ngendlela eqotho kubadlali be-e sports kanye nabadlali bemidlalo yevidiyo.
The Recognition
About the Umklomelo Wesiliva we-A' Design Award
Mtn Dew AMP Game Fuel Launch Umsebenzi Oyinhloko: Ukupheshwa Kweziphuzo iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Mtn Dew AMP Game Fuel Launch Umsebenzi Oyinhloko: Ukupheshwa Kweziphuzo ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Mtn Dew AMP Game Fuel Launch Umsebenzi Oyinhloko: Ukupheshwa Kweziphuzo iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- To successfully launch MTN DEW AMP GAME FUEL, needed to create a brand identity that felt endemic to the gaming space visually. It also needed to provide a strong graphic foundation for future innovation, partnerships and consumer experiences. Maintaining authenticity was a key challenge throughout the development process, and critical to making sure Mtn Dew AMP Game Fuel is the beverage of choice for e sports athletes and gamers everywhere. We wanted to make something modern and stay away from the clichés that plague other brands trying to reach the gaming audience.
- Inspiration
- Mtn Dew AMP Game Fuel Launch is the first ready to drink performance beverage for gamers to hit the market. Created with this specific tribe in mind, GAME FUEL has created a holistic brand, product and consumer experience that authentically integrates with e sports and gaming culture. The 360 launch assets developed by the design team allowed the brand to launch with scale and excitement while also creating a strong pipeline of partnerships, sponsorships and future innovations.
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