Igolide Ukupakisha · 2020
Off the Eaten Path Ukupakisha Kokudlana Okulula
by PepsiCo Design and Innovation
- Umklomelo Wegolide we-A' Design Award 2020 in Ukupakisha
- CLIENT: PepsiCo Design and Innovation
- Estimated Number of Design Views: 45,439
- Verification code 19098977C4 · Verify this award
Colors
About Off the Eaten Path Ukupakisha Kokudlana Okulula
I-Off the Eaten Path iwumklamo wokupakisha wohlu lokudlana kwezinga eliphezulu okususelwe ezitshalweni. Lokhu kudlana kuhlanganisa imifino yangempela njengama-chickpea, ubhontshisi omnyama kanye no-phizi ngezinhlanganisela ezingalindelekile. Ukupakisha kunikeza uphawu lomkhiqizo ubunjalo obubonakalayo obuhlangene kuzo zonke izindawo okusetshenziswa kuzo. Umklamo uhlose ukusiza uphawu lomkhiqizo ukuthi luvelele phakathi komkhakha ogcwele wokudlana okungcono empilweni. Iqembu elincane labathengi lazibandakanya enqubweni yokuthuthukisa futhi lanikeza impendulo esigabeni ngasinye. Imibono yabathengi yaqondisa izinqumo zomklamo futhi yasekela isipiliyoni sophawu lomkhiqizo esingaguquki.
About the Umklomelo Wegolide we-A' Design Award
Off the Eaten Path Ukupakisha Kokudlana Okulula iwinile uMklomelo Wegolide we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo yeklasi yokuqala, emangalisayo nephawulekile. Abawinile beGolide yimiklamo emisha kakhulu, enombono ongaphambili futhi egqamile ebonisa ubuhlakani, ukuhlakanipha nobuchule babaklami babo. Off the Eaten Path Ukupakisha Kokudlana Okulula ilindeleke ukuba ibe yinto entsha edunyiswe kakhulu, ebeka isitayela futhi ebalulekile elethe inani elingakaze libonwe. Lo mklamo owinile uMklomelo Wegolide we-A' Design Award ungumgomo omangalisayo nohlonishwayo osiza kakhulu futhi osunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Off the Eaten Path Ukupakisha Kokudlana Okulula idala imizwa ejulile yesifiso, ivuse intshiseko, ikhuthaze ukudala futhi iyasiheha.
Press Kit
- Unique Properties
- Off The Eaten Path is a brand of premium plant based snacks with unexpected blends of real vegetables like chickpeas, black beans and peas. As the brand grew, it needed a united Visual Identity to establish Off The Eaten Path as the brand of choice among its target consumer group and to break through the crowded Better For You snack category.
- Inspiration
- Aspirational and highly magnetic, this specific consumer group has an insatiable appetite for new and authentic experiences and a deep seated curiosity that drives all they do. A small group of these consumers gave real time feedback through the stages of brand development, involving them directly in the creative process. By making the consumer central to every decision, the Off The Eaten Path team was able to create a more authentic experience across every application.
