2000 Meters Ukupakisha Itiye ngu-Tiger Pan

Umdwebo 2000 Meters Ukupakisha Itiye ngu-Tiger Pan ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2020 Umklomelo Wesiliva we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IsilivaUkupakisha· 2020

2000 Meters Ukupakisha Itiye

ngu Tiger Pan

Iklayenti: 2000meters Tea（Yunnan） Co., Ltd.

Umnqobi we-Umklomelo Wesiliva we-A' Design Award Esigabeni se-Ukupakisha

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#100794

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-2000 Meters Ukupakisha Itiye

2000 amamitha kuwumklamo wokupakisha webhrendi yetiye elimnyama elivela eYunnan, eChina. Le mikhiqizo ihlukaniswe ngamaleveli amathathu ngokusekelwe endaweni yokukhiqiza, ikhwalithi kanye nokunambitheka. Isimo esinamachopho ayisishiyagalombili sisetshenziswa njengophawu oluhlanganyelwa yiwo wonke umkhiqizo. Ileveli ephansi ipakishwe ephepheni, okuyinto esetshenziswa kabanzi kunazo zonke, kuyilapho amaleveli aphakathi nendawo kanye naphezulu esebenzisa amakani ensimbi. Intatshana encane ebomvu iphuma ngaphezulu kwekani ukukhombisa ukuthi itiye likhula endaweni ephakeme. Umnyama nokubomvu ngimibala eyinhloko, kunombala omhlophe omncane kanye nemidwebo elula yesihlahla esidala, ibhulashi kanye nejasmine.

Ukuqashelwa

Mayelana ne-Umklomelo Wesiliva we-A' Design Award

2000 Meters Ukupakisha Itiye iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. 2000 Meters Ukupakisha Itiye ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. 2000 Meters Ukupakisha Itiye iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Black tea is a kind of fully fermented tea that has a long history. It has been introduced to Europe in 1620 and enjoyed tremendous popularity. Tea in high altitude requires more time to mature and sprout, produces more protein and amino acid. The reason why we choose "2000 meters" is "High altitude area produces the best tea."
Izilinganiso Nokupakisha: High-end series:108X108X140mm
Mid-level series:96X96X168mm
Low-level series:98X65X240mm
Amathegi: Black tea, Tiger Pan, Paper Package, Can, 2000 meters, High Altitude
Ubuchwepheshe Bokukhiqiza: We divided 2000 meters into 3 different levels based on the producing area, quality, and flavor. Octagon shape is the symbol of the whole series. The low-end level packed with paper, which is the most widely used materials. Iron can become the container of the middle level and the premium series, but the technique of expression is quite different. At the same time, we rose a small red mountain at the top of the can, which can tell consumers directly that these black tea are coming from high altitude areas.
Inselele Yokudweba: In what kind of design language can we directly bring the brand concept and product information to consumers? As a black tea brand, all tea trees grew at high altitudes over 2000 meters. We didn't simply need to express the black tea variety such as jasmine black tea, old tree black tea, Kongfu black tea, but also have to tell the concept of "high altitude area produces the best tea."
Ucwaningo: When the altitude rises 100 meters, the temperature drops 0.6 degrees and gather more clouds. Tea tree needs more time to grow and unfold their buds. An experimental study indicates that slowly grow rate can bring more protein and amino acid, which make tea fresher. Based on the brand concept of "high altitude area produces the best tea," 2000 meters hope to impress consumers with its unique design and clear brand concept.
Ugqozi: 2000 METERS is a whole new black tea brand which comes from one of the best tea growing district in Yunnan, China. We prefer to use different material, size and shape in each series of package which is a statement of professionalism. To convey the message of "produced from high altitude "effectively, we choose black and red to be the main color of product and embellish a bit white, designed with concise illustration such as old tree, brush, jasmine, all there details make this series looks exquisite and delicate.
Ubude Bephrojekthi: The project was done within 3 months. The design is finished in Shenzhen, produced in Pu'er City, Yunnan Province.
Ukuhamba Kokusebenza: "High altitude area produces the best tea" is the central concept of 2000 meters. First of all, we designed the font as bright as possible and rose a small medal hill at the top of the high-end series, which can directly tell consumers about the concept following surprise. The brand concept becomes clear and direct so far.
Amalungu Eqembu: Designer: Tiger Pan, Qian Chi, Zhengxing Wu
Creative Director: Tiger Pan
Illustrator:Ping Yi, Qian Chi
Technician: Zhangkun Xie
Amakhredithi Ezithombe: Image #1-5:Designer: Tiger Pan, Qian Chi, Zhengxing Wu;Creative;Director: Tiger Pan;Illustrator:Ping Yi, Qian Chi;Technician: Zhangkun Xie