Hopapops Ukudla Okulula Okunempilo ngu-Angela Spindler

Umdwebo Hopapops Ukudla Okulula Okunempilo ngu-Angela Spindler ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2020 Umklomelo Wensimbi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

InsimbiUkupakisha· 2020

Hopapops Ukudla Okulula Okunempilo

ngu Angela Spindler

Iklayenti: Depot Creative

Umnqobi we-Umklomelo Wensimbi we-A' Design Award Esigabeni se-Ukupakisha

16,435

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#101038

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Hopapops Ukudla Okulula Okunempilo

Imisebenzi yephrojekthi: Ukuqamba amagama, ukwakhiwa kwebhrendi kanye nedizayini yokupakisha yembewu yomnduze wamanzi aphumayo, eqondiswe kubathengi base-US. Inselele kwaba ukuthi ungayithola kanjani imakethe engakaze yezwe ngesithako esibalulekile, imbewu ye-lily yamanzi. Isixazululo, ukugxila ekumemezeni kweshalofu, ukulandelana kolwazi olulula kanye nokubonwa kwesithako okuvelele. Umfanekiso, owakha kokubili ngaphambili nangemuva kwephakeji, uqhubekisela ekhaya ukwahluka komkhiqizo nokunambitheka. Imvelo engalingani ye-Hopapops brand mark typography ingeza ukugxuma okunezihlathi emaphaketheni, kuncoma ithoni ejabulisayo yezwi elenzelwe umkhiqizo.

Ukuqashelwa

Mayelana ne-Umklomelo Wensimbi we-A' Design Award

Hopapops Ukudla Okulula Okunempilo iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Hopapops Ukudla Okulula Okunempilo ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Hopapops Ukudla Okulula Okunempilo iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: The founders of this snack startup asked us to name, brand and package their version of popped water lily seeds, targeted at US consumers.

The main challenge was how to grab a market that likely hasn’t even heard of eating the main ingredient, water lily seeds, at all? First up, we chose to focus on shelf shout, simple information hierarchy and strong ingredient visuals.
Izilinganiso Nokupakisha: Flow wrap packaging, digitally printed in US. Two pack sizes 1oz and 2.3 oz, printed CMYK. Offset versions printed CMYK, plus matt/spot UV Varnish. Material size 11 inches x 8 inches and 15 inches x 11 inches. 10 SKU's in total.
Amathegi: Superfood, Healthy Snack Packaging, Packaging, Pouch Packaging, Superfood Snack Food Packaging, Branding and Packaging, Logo Design, Illustration
Ubuchwepheshe Bokukhiqiza: Pouches produced digitally for initial short production run. Thereafter gravure. CMYK, plus x2 spot colours per pouch with Spot UV gloss
Inselele Yokudweba: The timeline! We had to research, name and develop the brand / packaging and all the assets in 4 months ready for the product launch at a major US Trade Show.
Ucwaningo: This product was relatively unknown so we decided to cover the entire pack with the product. We wanted consumers to understand the product's texture, shape and size immediately. We knew the target audience wanted flavour experiences and wanted to communicate seasoning rather than strong flavours hence the pieces of fruit/vegetable just poking through the puffed seeds.
We developed a fun tone of voice for the brand while singing its health credentials.
Ugqozi: The focal point of the packaging is the coloured circle in the middle, which houses the brand mark and all need-to-know info. The uneven nature of the typography lends a cheeky bounce, which complements the Hopapops brand name and fun tone of voice we created. The illustration, which makes up the main part of the packaging, drives home the flavour variant.

A nutritionally dense product, gave reason to fill the entire face of the pack with product, and is a nod to how filling it is.
Ubude Bephrojekthi: The projected commenced in March 2019, finished in September 2019. All work was generated in Sydney for a launch in the USA.
Ukuhamba Kokusebenza: This is a snack brand, the 1.oz version is designed for one while the 2.3 oz is designed as a family or share pack.
Amalungu Eqembu: Angela Spindler - Creative Director/Designer
Anneke Decker - Finished Artist/Retoucher
Anna Makarova - Illustrator
Amakhredithi Ezithombe: Illustrator: Anna Makarova