Adore Repackaging Umsebenzi Oyinhloko: Ukuphakwa Kwe-Pedi Yesikhathi Sesikhashana by Etereo Pte Ltd

Adore Repackaging Umsebenzi Oyinhloko: Ukuphakwa Kwe-Pedi Yesikhathi Sesikhashana by Etereo Pte Ltd is a highly esteemed winner of the very prestigious 2020 Umklomelo Webhulonzi we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

IbhulonziUkupakisha· 2020

Adore Repackaging Umsebenzi Oyinhloko: Ukuphakwa Kwe-Pedi Yesikhathi Sesikhashana

by Etereo Pte Ltd

Client: Etereo Pte Ltd

Umklomelo Webhulonzi we-A' Design Award Winner in Ukupakisha Category

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The Design

About Adore Repackaging Umsebenzi Oyinhloko: Ukuphakwa Kwe-Pedi Yesikhathi Sesikhashana

Umbhalo Wencwadi: I-Adore ingumklamo wokuphakwa wamapedi okwesikhathi sesikhashana. Ukuphakwa kusebenzisa ubhalo olubhalwe ngesandla njengesici esiyinhloko somklamo ukudala umuzwa wobusha nokugcwala amandla. Isakhiwo simncane futhi sibekwe embukisweni omsulwa, ngakho ukunakekelwa kutholakala kusiya endabeni yezempilo yabesifazane. Iphakethe ngalinye lenziwe nge-aluminium foil evaliwe ngokuphelele nesivalo esingavalwa futhi esingavulwa, okuvumela abasebenzisi ukuthatha okudingekayo bese bavala iphakethe futhi ukuvikela amapedi emagcinini nasezinambuzaneni. Kukhiqizwa amasayizi amathathu, awesikhathi esincane (pantyliner), okusemini kanye nawokusebusuku.

The Recognition

About the Umklomelo Webhulonzi we-A' Design Award

Adore Repackaging Umsebenzi Oyinhloko: Ukuphakwa Kwe-Pedi Yesikhathi Sesikhashana iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Adore Repackaging Umsebenzi Oyinhloko: Ukuphakwa Kwe-Pedi Yesikhathi Sesikhashana ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Adore Repackaging Umsebenzi Oyinhloko: Ukuphakwa Kwe-Pedi Yesikhathi Sesikhashana iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To characterize ADORE, we used Aloja, a handwritten font to recreate a sense of youth and vibrancy. The overall design is minimal against a plain background to draw attention to the product benefits which ADORE wants to focus - feminine health! It is the first in the market to use a loud and fun font as the core design element on the packaging.
Dimensions & Packaging: Pantyliner (Get Comfortable): 120 mm X 23 mm x 70 mm
Day (Happy Days): 105 mm X 25 mm x 82 mm
Night (Sweet Dreams): 155 mm X 31.5 mm x 90 mm
Tags: Sanitary Pads, Repackaging, Rebranding, Females
Production Technology: Every material and component of ADORE Sanitary pads are carefully selected and sourced from Japan, Korea and Malaysia.⁣ The sanitary pads packaging is designed as a fully sealed aluminium packaging with re-sealing ability, with the goal of keeping the sanitary pads germs and bacteria-free. While working on the prototype to ensure that the measurements are workable, we printed the artwork on poster-sized Artcards and folded them into boxes to test on the functionality. After rounds of adjustments and refinements on the designs, we then finalised on the right sizings to fit in the required pads and proceed with mass production.
Design Challenge: The challenge is to design an entirely new look for ADORE while at the same time, maintaining ADORE's strong brand recognition among her loyal customer base.
Research: Started with market research, we surveyed on the trending look and designs that are popular in the female market. From the data that we have collected, we came up with 3 variations of designs to focus on. After rounds of enhancements, we decided to use Typography as the main design element, to keep the design minimalist while at the same time, eyecatching.
Inspiration: We are commissioned by ADORE to recreate a new packaging experience, accompanied by a rebranding strategy to strengthen her brand positioning. ADORE is designed for the modern woman who is independent, professional and confident. ADORE new look is chic in its simplicity and yet functional in its clean design. A survey has been conducted on this group of females, to better understand the preference in design for sanitary packaging.
Project Duration: The project started in November 2018 and was launched in Islandwide in Singapore in April 2019.
Operation Flow: The packaging is a resealable aluminium foil which users are able to take whatever they need and seal it back for future usage. The goal is to keep the hygiene level to the highest standard, preventing the sanitary pads to be contaminated by germs and bacteria.
Team Members: Creative Designer: Kellyn Ho Ying Xian
Creative Director: Wendy Heng Mui Peng