Jianlibao Wepop Ukuphakethwa Kweziphuzo ngu-Tiger Pan

Umdwebo Jianlibao Wepop Ukuphakethwa Kweziphuzo ngu-Tiger Pan ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2020 Umklomelo Wesiliva we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IsilivaUkupakisha· 2020

Jianlibao Wepop Ukuphakethwa Kweziphuzo

ngu Tiger Pan

Iklayenti: Jianlibao

Umnqobi we-Umklomelo Wesiliva we-A' Design Award Esigabeni se-Ukupakisha

34,636

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#101162

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Jianlibao Wepop Ukuphakethwa Kweziphuzo

UWepop uwuphakethe olwakhelwe amanzi anamagwebu anezithelo angenashukela. Ibhodlela le-PET linesimo esilula esiba ncane ngasenhla. Ifilimu ye-silk-screen ye-matte inikeza indawo ukubambeka okuqinile nokuzwa okuthambile. Uhlobo lwezinhlamvu lusebenzisa umphumela wamaphikseli, futhi uhlamvu ngalunye lwahlukaniswe lwaba ngamachashazi ahlukene asebenza njengamabhlokhi okwakha. Izithelo zidwetshwe ngendlela ye-pop art, ngemibala engqubuzanayo yobunyulu obuphakeme ephawula izinongo ezine. Uphakethe luhlose ukwethula isiphuzo esinempilo kubathengi abasha.

Ukuqashelwa

Mayelana ne-Umklomelo Wesiliva we-A' Design Award

Jianlibao Wepop Ukuphakethwa Kweziphuzo iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Jianlibao Wepop Ukuphakethwa Kweziphuzo ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Jianlibao Wepop Ukuphakethwa Kweziphuzo iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: With the rise of obesity rate, more consumers tend to consume healthy sugar-free and tasty beverages. So refreshing fruity sparkling waters come into vogue. Wepop, a sugar-free healthy fruity sparkling water, is now produced and launched to market by a local Chinese beverage brand.
Izilinganiso Nokupakisha: Diameter 67.5mm
Height 213mm
Amathegi: fruity beverage, sparkling water, Jianlibao, Tigerpan, bottled beverage, carbonate beverage
Ubuchwepheshe Bokukhiqiza: The PET bottle is reshaped into a distinct but simple and fashionable one, whose size is getting smaller upwards. The silk-screen matte film provides a more stable holding experience and a better feel. The strict control of color printing and number results in a good display of product's quality.
Inselele Yokudweba: We aim to surprise the target consumers of Wepop. The surprise must come from both a unique package and rejuvenate attitude. Unlike the rebrand of its classic products, Wepop is created to enrich the product series and to cultivate a new brand to fit the popular and young consuming background.
Ucwaningo: Jianlibao possesses advanced production and R&D capacity, holding rich experience in making sparkling waters and the likeness, of which, Chinese market is so far under development. Yet, consumers has grown a huge demand for healthy and low-calories products. So Jianlibao is grasping the best opportunity with the new products of young look.
Ugqozi: The typeface is designed into one with pixelate effect.Characters are split out and designed separately,each stroke standing for a different building block,in which pop art is endowed with childish fun.The flexibilities of pixels or building blocks will provide a wide range of applications and combinations.Eye-catching fruits are illustrated in a pop art style to complete the package design, where colors in sharp contrast and of high purity are used to display four flavoring fruits.
Ubude Bephrojekthi: The project lasts 2 month, designed in Shenzhen and produced in Foshan, Guangdong.
Ukuhamba Kokusebenza: Building blocks and pixels are important graphic representing methods. We adopt them to achieve more effective communication with young consumers. With this new package, Jianlibao makes its way to rejuvenate the brand. We chose discreetly the materials, printing techniques, production crafts, all accessible, to bring the product to market as fast as possible. Therefore, the product will be taking advantage of its youthful and eye-catching look in the market for longer time.
Amalungu Eqembu: Designer: Tiger Pan, Yuxuan He, Niejun Guan, Qiyuan Xiao
Picture Credits: Juanjuan Wu
Technician: Zhangkun Xie