Ibhulonzi Ukupakisha · 2020
Rosé Ilebula Yewayini
by Ximena Ureta
- Umklomelo Webhulonzi we-A' Design Award 2020 in Ukupakisha
- CLIENT: Concha y Toro
- Estimated Number of Design Views: 23,303
- Verification code 5D6590D840 · Verify this award
Colors
About Rosé Ilebula Yewayini
Rose ileyibula yewayini yerose ekhiqizwa eChile. Ileyibula ilingana ngo-85 nga-90 amamilimitha futhi iphrintwe kuphepha olunochwepheshe olungu-89 amagremu ngesikwele semitha. Imibala ecacile emihlanu isetshenziswa ku-digital offset, kanye nefoyili yegolide, ifoyili emnyama, kanye nokuphothuliswa okuphakemeyo nokuphansi. Umklamo uphenjwa amarose, amaqabunga awo, amaqabunga evini, kanye nemibala ethambile yesibhakabhaka sakusihlwa. Izinti zevini zizungeza umbhalo. Ibhodlela liphethe ama-millilitha angu-375, ifomethi encane entsha kulesi sigaba sewayini eChile.
About the Umklomelo Webhulonzi we-A' Design Award
Rosé Ilebula Yewayini iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Rosé Ilebula Yewayini ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Rosé Ilebula Yewayini iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.
Press Kit
- Unique Properties
- It is a delicate and feminine design, which comes to meet the world trend in consumption of Rose led by women. The function of this product is to strengthen their complicity, and connect them with life’s simple and special moments, in order to foster the enjoyment of a young community. Its consumers are single professional women, who live on their own and like to have new experiences with easy drinking wines. This Rose is pioneering its category in Chile, launching in a small size of 375 ml.
- Dimensions & Packaging
- Label Dimension: 85x90 mm
- Tags
- wine label, packaging, design, label, wine, concha y toro, ximena ureta
- Production Technology
- Printed on Aconcagua Martele paper 89 grs / m2, in 5 special colors, in Digital Offset with gold-foil, black-foil, relief and bas-relief finishings.
- Design Challenge
- We researched different Rose packagings around the world, to produce a unique and original design among products of the same Rose vine, whose target group were also women from different countries.
- Research
- The Rose de Concha y Toro label conveys elegance and femininity. It was harvested in 2019, its origin is 79% of Itata and 21% of the Central Valley of Chile, it contains in its strains, 76% of Cinsault, 9% of Carmenere, 9% of Syrah and 3% of Garnacha It was bottled in June 2019. Its soil is clay loam type, granitic colluvial, and very good permeability; of an exquisite pale damask color with strawberry aroma, and delicate notes of grapefruit and melon, in addition to subtle floral aromas.
- Inspiration
- The Rose packaging for Concha y Toro is inspired by the delicacy of roses, petals, and their fragrance. By spring, the freshness of its colors, and the subtlety of fruity notes, such as grapefruit, pomegranate and melon. By vineyards and their leaves. By nature. By the tranquility evoked by the last shades with which the clouds and the sea are dyed in the evening. Its inspiration is elegant, soft and feminine.
- Project Duration
- This project started in November 2018 in Santiago of Chile and finished in March 2019.
- Operation Flow
- Its consumers are single professional women, who live on their own and like to have new experiences with easy drinking wines. This product is usually consumed cold, and it is ideal to accompany as an appetizer. It has perfect pairing with cheeses as well as light entrees and fresh salads.
- Image Credits
- Diego Agurto
