Yuyuan Road Baijiu Umsebenzi Oyinhloko: Ukuphakwa Kotshwala by Wen Liu and Xuedan Diao is a highly esteemed winner of the very prestigious 2020 Umklomelo Webhulonzi we-A' Design Award in Ukudizayina Ukupakisha Competition Category.
IbhulonziUkupakisha· 2020
Yuyuan Road Baijiu Umsebenzi Oyinhloko: Ukuphakwa Kotshwala
Client: Zhiyu Department (Shanghai) co. Ltd
Umklomelo Webhulonzi we-A' Design Award Winner in Ukupakisha Category
Verified Award Winner
Verify Award Status for #102183The Design
About Yuyuan Road Baijiu Umsebenzi Oyinhloko: Ukuphakwa Kotshwala
Umbhalo Wencwadi: I-Yuyuan Road Baijiu iwuklamo lokuphakwa lotshwala baseShayina olukhiqizwa edolobheni laseMaotai, esifundazweni saseGuizhou. Uklamo luphefumulelwe yi-Yuyuan Road, umgwaqo omdala onomlando eShanghai, kanye nesakhiwo esiyinhloko esitholakala kulowo mgwaqo. Uphawu lwenkampani lubonisa isici se-Paramount, isakhiwo esidumile futhi esiyisibonakaliso samasiko eShanghai. Ibhokisi elingaphandle lenziwe ngeplastiki esetshenziswe kabusha, ibhodlela lenziwe ngobumba elipendwe ngepende yegolide ngesipreyi, futhi isivalo senziwe ngeplastiki. Ibhokisi linamasayizi angu-100 ngo-100 ngo-290 amamilimitha. Lo mklamo wokuphakwa uhlose ukudlulisela isiko laseShanghai kubathengi.
The Recognition
About the Umklomelo Webhulonzi we-A' Design Award
Yuyuan Road Baijiu Umsebenzi Oyinhloko: Ukuphakwa Kotshwala iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Yuyuan Road Baijiu Umsebenzi Oyinhloko: Ukuphakwa Kotshwala ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Yuyuan Road Baijiu Umsebenzi Oyinhloko: Ukuphakwa Kotshwala iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Yuyuan Road is a well-known street in Shanghai. The element of design applied the main building of Yanyuan Road. The packaging design transfers a strong cultural context of Yuyuan Road to the audience. The main logo of the design shows the element of Paramount a landmark building in Shanghai. Paramount is a cultural symbol. The design intends to convey the idea of Shanghai culture to the consumer.
- Dimensions & Packaging
- The packaging box dimension is 100mm in length, 100mm in width and 290mm in height.
- Tags
- Shanghai, Yuyuan Road, History, Street, Building
- Production Technology
- The outside box uses a recycle material. The material of the outside box is plastic for cost-saving. The material of the bottle is ceramic with spray paint and gold colour. The material of the cover is plastic.
- Design Challenge
- In the early stage, the design style was not fit the idea of the product. In the final stage, the material expression and cost control have been solved and the design achieves a good result.
- Research
- The idea of this design based on the environment of Yuyuan Road Street in Shanghai. The design conveys a strong cultural background. The designers did the site investigation.
- Inspiration
- The designers did site research on Yuyuan Road during the design process. The designers used the main building on Yuyuan Road for the design element. The packaging design transfers a strong cultural context of Yuyuan Road to the audience. The main logo of the design shows the element of the Paramount a landmark building in Shanghai. The Paramount is a cultural symbol. The design intends to convey the idea of Shanghai culture to consumers.
- Project Duration
- The project started in November 2018 and finished in September 2019 in Shenzhen.
- Operation Flow
- This Baijiu is produced in Maotai town, Zunyi city, Guizhou province, China. It is a national geographic product of China. The product has been produced 28 years with a collection value. Yuyuan Road is a road with a history in Shanghai. The cooperation between this Baijiu and Yuyuan Road conveys the idea of traditional culture. This design produces many possibilities for design innovation.
- Team Members
- Designer: Wen Liu
Designer: Xuedan Diao
Designer: Min Zhu - Image Credits
- Image #1 Creator Wen Liu, Yuyuan Road Baijiu, 2019
Image #1 Creator Xuedan Diao, Yuyuan Road Baijiu, 2019
Image #1 Creator Min Zhu, Yuyuan Road Baijiu, 2019
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