Utobeera Umsebenzi Oyinhloko: Ipakheji Yobhiya Wesithelo by Jansword Zhu

Utobeera Umsebenzi Oyinhloko: Ipakheji Yobhiya Wesithelo by Jansword Zhu is a highly esteemed winner of the very prestigious 2020 Umklomelo Wensimbi we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

InsimbiUkupakisha· 2020

Utobeera Umsebenzi Oyinhloko: Ipakheji Yobhiya Wesithelo

by Jansword Zhu

Client: Jansword zhu

Umklomelo Wensimbi we-A' Design Award Winner in Ukupakisha Category

14,937

Verified Award Winner

Verify Award Status for #102296

View at A' Design Award Press Release Award Badge

Colors

The Design

About Utobeera Umsebenzi Oyinhloko: Ipakheji Yobhiya Wesithelo

Umbhalo Wencwadi: I-Utobeera iwuklamo lwepakheji yobhiya wesithelo. Igama elithi Utobeera laphefumulelwa igama elithi Utopia, futhi libonisa amagugu ebhrendi okulingana, amalungelo abantu, ukuhlukahluka, ubuqotho obuyingqayizivele kanye nothando. Izithombe ezine ezaziwayo emlandweni wobuciko zichazwe kabusha ngesitayela sokudweba esiyi-psychedelic: indoda enesigqoko kaRene Magritte, intombazane egqoke ingubo yamaShayina, uBacchus, unkulunkulu wewayini, kanye nonkulunkulu waseShayina wempilo ende. Isithelo ngasinye emisebenzini yokuqala yobuciko sishintshwe ngesithombe sesithelo esiyidijithali. Uklamo lubhekisela kusiko lwe-cyberpunk futhi lusebenzisa imibala ye-Pantone kanye nokucindezela kwefoyili.

The Recognition

About the Umklomelo Wensimbi we-A' Design Award

Utobeera Umsebenzi Oyinhloko: Ipakheji Yobhiya Wesithelo iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Utobeera Umsebenzi Oyinhloko: Ipakheji Yobhiya Wesithelo ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Utobeera Umsebenzi Oyinhloko: Ipakheji Yobhiya Wesithelo iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The name “Utobeera” was inspired by the word“Utopia”, which shows the value of the brand : equality, human rights, diverse, unique and love. Four famous figures in art history was applied and been turned into a tipsy illustration style “Psychedelic Art”. They are hat man by Rene Maggritte, a girl in Chinese dress, the god of alcohol Bacchus and The god of Longevity in China. Each fruit figure in original work has been replaced by an another digital style fruit figure to make it controversial.
Dimensions & Packaging: 50mm*50mm*210mm
Tags: Fruitbeer, Ale, Utopia, illustration, fruit, Cyberpunk, pop
Production Technology: Pantone color used, foiled press
Design Challenge: Concept of the illustration
Research: The trend research of Youngers.
Inspiration: The whole design has a strong hint on Cyber Punk Culture, which tends to attract cool young consumers and reflect the digital and incredible age.
Project Duration: The project started in August 2019 and finished in February 2020 in Beijing, Shanghai, Handan
Operation Flow: The key frame proceeding illustrations.
Patents: Copyrights belong to Utobeera and Jansword zhu.
Team Members: Art Director: Jansword Zhu
Designer: Sola Wang, Ma Deqiang
Illustrator: Jansword Zhu
Consultant: Li Qing
Account Manager: Jinn Liu
Photographer: Chenglong Zhang