Tucher AEcht Nuernberger Kellerbier Idizayini Yokupakisha Ubhiya We-Bavarian by Bloom GmbH Nuernberg is a highly esteemed winner of the very prestigious 2020 Umklomelo Wegolide we-A' Design Award in Ukudizayina Ukupakisha Competition Category.
IgolideUkupakisha· 2020
Tucher AEcht Nuernberger Kellerbier Idizayini Yokupakisha Ubhiya We-Bavarian
Client: Bloom GmbH Nürnberg
Umklomelo Wegolide we-A' Design Award Winner in Ukupakisha Category
Verified Award Winner
Verify Award Status for #102378The Design
About Tucher AEcht Nuernberger Kellerbier Idizayini Yokupakisha Ubhiya We-Bavarian
Ezikhathini zangeNkathi Ephakathi, izindawo zokuphisa utshwala zasendaweni zivumela iminyaka yazo yobhiya ibe ngaphezulu kwama-cellars aneminyaka engaphezu kwama-600 ubudala engaphansi kwesigodlo saseNuremberg. Ukuhlonipha lo mlando, ukufakwa kwe- "AEcht Nuernberger Kellerbier" kubukeka kahle emuva esikhathini. Ilebuli kabhiya ikhombisa umdwebo wesandla wenqaba ehlezi emadwaleni kanye nomgqomo wokhuni osegumbini elingaphansi komhlaba, owenziwe amafonti wohlobo lwesivuno. Ilebuli yokufaka uphawu lophawu lwenkampani "iSt. Mauritius" kanye nokhokho womqhele wethusi kudlulisa ubuciko nokwethembana.
The Recognition
About the Umklomelo Wegolide we-A' Design Award
Tucher AEcht Nuernberger Kellerbier Idizayini Yokupakisha Ubhiya We-Bavarian iwinile uMklomelo Wegolide we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo yeklasi yokuqala, emangalisayo nephawulekile. Abawinile beGolide yimiklamo emisha kakhulu, enombono ongaphambili futhi egqamile ebonisa ubuhlakani, ukuhlakanipha nobuchule babaklami babo. Tucher AEcht Nuernberger Kellerbier Idizayini Yokupakisha Ubhiya We-Bavarian ilindeleke ukuba ibe yinto entsha edunyiswe kakhulu, ebeka isitayela futhi ebalulekile elethe inani elingakaze libonwe. Lo mklamo owinile uMklomelo Wegolide we-A' Design Award ungumgomo omangalisayo nohlonishwayo osiza kakhulu futhi osunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Tucher AEcht Nuernberger Kellerbier Idizayini Yokupakisha Ubhiya We-Bavarian idala imizwa ejulile yesifiso, ivuse intshiseko, ikhuthaze ukudala futhi iyasiheha.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In medieval times, local breweries let their beer age in over 600 years old rock cut cellars underneath the Nuremberg castle. Honoring this history, the packaging of the "AEcht Nuernberger Kellerbier" takes an authentic look back in time. The beer label shows a hand drawing of the castle sitting on rocks and a wooden barrel in the cellar, framed by vintage style typefonts.
The seal label with the company's "St. Mauritius" trademark and the copper colored crown cork convey craftsmanship and trust. - Dimensions & Packaging
- 500 ml standard returnable bottle - a popular beer packaging/ beer container in Germany.
Outside body diameter: 65 mm
Height: 260 mm - Tags
- packaging design, Tucher, Nuremberg, beer, Bavaria, vintage, hand-drawn, beer label, beverages
- Design Challenge
- Apart from POS displays and cardboards, the AEcht Nuernberger Kellerbier brand is not supported by any classic or digital advertising. This way, the beer label alone is responsible to convince the target group and activate them to buy.
- Inspiration
- The Tucher Brewery is located in Nuremberg, a city whose history is intertwined with beer throughout the ages.
After the city council passed a purity law in 1302, the first "quality beer" was brewed here. On their mission to preserve the traditional brewing art, Tucher brews the unfiltered and naturally clouded AEcht Nuernberger Kellerbier ("Original Nuremberg cellar beer") in a traditional way. Of course, we wanted the packaging design to reflect the brewing heritage of Nuremberg and Bavaria. - Patents
- Tucher Bräu GmbH und Co. KG
- Team Members
- Client Tucher Brewery
Marketing Director: Kai Eschenbacher
Marketing Manager: Andreas Gebauer
Marketing Manager: Nikolas Zitzelsberger
Agency Bloom Nürnberg
Designer: Markus Walter
Illustrator: Ursula Zlamal
Text: Dieter Scheuerer
Artwork: Sven Pirner
Creative Director: Stefan Maier-Wimmer
Project Manager: Ulrike Landauer - Image Credits
- Bloom GmbH Nürnberg
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