Paranormal Ukupakishwa Kwewayini by Estudio Maba is a highly esteemed winner of the very prestigious 2020 Umklomelo Wegolide we-A' Design Award in Ukudizayina Ukupakisha Competition Category.
IgolideUkupakisha· 2020
Paranormal Ukupakishwa Kwewayini
by Estudio Maba
Client: Bodegas Baron
Umklomelo Wegolide we-A' Design Award Winner in Ukupakisha Category
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The Design
About Paranormal Ukupakishwa Kwewayini
I-Paranormal iwumklamo wokupakisha womndeni wamawayini ethulwa emabhodleleni e-Bordeaux ne-Burgundy. Indikimba yezithombe isekelwe ezimweni ezingavamile nezingachazeki, eziphathwe ngemfihlakalo nangokubhinqa. Imifanekiso eqoshiwe yedijithali enemininingwane ekhumbuza izincwadi ezindala ze-alchemy namakhodeksi asendulo. Izinhlobo zamagama zidwetshwe ngokubukeka okugugile nokungaqondile ngokuphelele, okufana nokuphrinta ngezandla. Ilebula ngayinye yenziwe ngephepha likakotini elinokuphakama okuphezulu, ukucindezelwa kanye nemidwebo yevanishi. Umklamo uhloselwe ukuhlala isikhathi eside nokuvumela izindaba ezintsha zawo wonke unyaka wesivuno noma uhlobo lwamagilebhisi.
The Recognition
About the Umklomelo Wegolide we-A' Design Award
Paranormal Ukupakishwa Kwewayini iwinile uMklomelo Wegolide we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo yeklasi yokuqala, emangalisayo nephawulekile. Abawinile beGolide yimiklamo emisha kakhulu, enombono ongaphambili futhi egqamile ebonisa ubuhlakani, ukuhlakanipha nobuchule babaklami babo. Paranormal Ukupakishwa Kwewayini ilindeleke ukuba ibe yinto entsha edunyiswe kakhulu, ebeka isitayela futhi ebalulekile elethe inani elingakaze libonwe. Lo mklamo owinile uMklomelo Wegolide we-A' Design Award ungumgomo omangalisayo nohlonishwayo osiza kakhulu futhi osunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Paranormal Ukupakishwa Kwewayini idala imizwa ejulile yesifiso, ivuse intshiseko, ikhuthaze ukudala futhi iyasiheha.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This unique collection of wine bottles represents a magical vision of the phenomena that surround it. Paranormal is a name full of personality, which leads to a unique ideology of strange and amazing phenomena. The graphic based on an ancient graphic universe, in which culture was filled with myths and was collected in mystical books, in delicious visual narratives.
- Dimensions & Packaging
- Bordeaux and Burgundy Bottles
- Tags
- wine, bottle, design,
- Production Technology
- Cotton paper label with high relief, stamping and varnish strokes.
- Design Challenge
- The selection of the different phenomena, with an ironic touch to get the mystery a sufficient level but at the same time attractive has been one of the great challenges of work. The illustrations in digital engraving, for an appropriate reduction and perfect fit of the shadows has been another difficulty to overcome in the final project.
- Research
- From the beginning I wanted to build a timeless brand The name already gave enough personality to the project, with a powerful and disturbing theme. A lasting design has been the result, to also allow the expansion of the stories told see each vintage or new wine varietal.
- Inspiration
- From the books of alchemy to old codices, the style of the most precious engravings has been the inspiration for this design, in which even the typefaces are worked with an aged and imprecise aspect, of manual printing.
- Project Duration
- Murcia, Spain, January to September 2019
- Operation Flow
- The search for surprise and timeless elegance were the objective of the project, full of anecdotes and phenomena that made it more special and interesting. A classic but renewed wine, for a sophisticated interaction and full of irony at the same time.
- Patents
- Bodegas Baron
- Team Members
- Creative Direction: Miguel angel del Baño and Beatriz Suarez
Design: Miguel angel del Baño
Illustrator: Miguel Angel González and Borja Torres - Image Credits
- Estudio Maba
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