Pizzamax Umsebenzi Oyinhloko: Ubunikazi Bomkhiqizo ngu-Salvita Bingelyte

Umdwebo Pizzamax Umsebenzi Oyinhloko: Ubunikazi Bomkhiqizo ngu-Salvita Bingelyte ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2020 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Igrafikhi.

IbhulonziIgrafikhi· 2020

Pizzamax Umsebenzi Oyinhloko: Ubunikazi Bomkhiqizo

ngu Salvita Bingelyte

Iklayenti: Salvita Design

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Igrafikhi

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Umnqobi Womklomelo Oqinisekisiwe

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Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

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Ukuklama

Mayelana ne-Pizzamax Umsebenzi Oyinhloko: Ubunikazi Bomkhiqizo

Umbhalo Wencwadi: I-Pizzamax bubunikazi bomkhiqizo wenkampani encane yamaphizza eLithuania. Ubunikazi bangaphambilini babuxube izitayela ezahlukene zomdwebo futhi banikeza amakhasimende umuzwa omncane ngomkhiqizo. Uphenyo olusha lusebenzisa uphawu oluvamile ngemibala ebomvu, emnyama nemhlophe, imibala ehlobene namaphizza esiNtaliyane amadala. Amagama elithi "pizza" nelithi "max" abekwe ezinhlangothini ezahlukene zamakhadi ebhizinisi kanye namabhokisi amaphizza. Izinhlamvu u-M no-X zinemikhawulo egobayo ecabangela ababhaki abaphethe amaphizza ngezingalo eziqondile. Ubunikazi busetshenziswa emakhadini ebhizinisi, emaphepheni encwadi, emabhokisini amaphizza kanye nasezingutsheni.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Pizzamax Umsebenzi Oyinhloko: Ubunikazi Bomkhiqizo iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Pizzamax Umsebenzi Oyinhloko: Ubunikazi Bomkhiqizo ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Pizzamax Umsebenzi Oyinhloko: Ubunikazi Bomkhiqizo iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: The initial visual identity had been thrown together in a rush, and was a mishmash of graphic styles as the founders were focused on getting the business up and running. Because of this, the customer experience was largely unbranded, you got your food and that was it. What makes the redesign unique is how the words, pizza and max, are displayed on different sides of business cards and pizza boxes.
Izilinganiso Nokupakisha: I created business cards, letterhead, pizza box and clothing branding.
Amathegi: Pizza, pizzeria, rebrand, visual identity, logo, branding, graphic design, Salvita Design, Lithuania
Ubuchwepheshe Bokukhiqiza: I opted to use classic colors on white and black backgrounds.
Inselele Yokudweba: The challenge was to redesign a brand that would retain current customers, but be more memorable and inviting to new customers.
Ucwaningo: With strong color combination and bold lettering, the new brand creates high visibility, energy and spontaneity.
Ugqozi: Pizzamax is a small pizza restaurant chain in Lithuania. They were established ten years ago, but the packaging and branding was not resonating with the market, so it was time for new branding. The name of the pizzeria also changed. Originally it was the Lithuanian word for pizza, unrecognizable to non native speakers. Now the name is universal, clearly readable and understandable for everyone. Pizzamax wanted to remind customers that they walk the line between good value and good food.
Ubude Bephrojekthi: Started in June 2019 and finished October 2019 in Vilnius, Lithuania.
Ukuhamba Kokusebenza: The logo was simplified and supported by a simple and clear visual identity. I wanted to keep the classic Italian pizza colors, red and black, but make the brand modern and expressive. I brought in a bit of playfulness by giving the M and X letters curved ends, representing people, specifically bakers who carry pizzas with straight arms. It also symbolizes that you can go for a quick and delicious meal.
Amakhredithi Ezithombe: Copywriter Erin Hope Stevens