New Vision Umsebenzi Oyinhloko: Iphakheji Yojusi by Ye Wang and Wei Chen

New Vision Umsebenzi Oyinhloko: Iphakheji Yojusi by Ye Wang and Wei Chen is a highly esteemed winner of the very prestigious 2020 Umklomelo Wensimbi we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

InsimbiUkupakisha· 2020

New Vision Umsebenzi Oyinhloko: Iphakheji Yojusi

by Ye Wang and Wei Chen

Client: Nanpai Farm

Umklomelo Wensimbi we-A' Design Award Winner in Ukupakisha Category

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The Design

About New Vision Umsebenzi Oyinhloko: Iphakheji Yojusi

Umbhalo Wencwadi: I-New Vision uchungechunge lwamaphakheji ojusi aklanywe epulazini lezithelo. Ibhodlela ngalinye liphethe umfanekiso oyingqayizivele wesithelo owakhiwe ngesofthiwe yokuklama futhi wakhiqizwa ngenqubo yokuphrinta ngomshini we-laser. Imifanekiso iguqula ukudla okunomsoco okucebile kojusi ibe izimo ezibonakalayo ezilula futhi ezikhumbuleka kalula. Lolu chungechunge luhloselwe ukuhluka emaphakhejini ajwayelekile ojusi asezitolo ezikhulu, ukuze abathengi bakwazi ukubona futhi bahlukanise uhlobo ngalunye ngokushesha. Ibhodlela ngalinye lilinganiselwa kumamilimitha angu-220 ngokuphakama namamilimitha angu-64 ngobubanzi.

The Recognition

About the Umklomelo Wensimbi we-A' Design Award

New Vision Umsebenzi Oyinhloko: Iphakheji Yojusi iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. New Vision Umsebenzi Oyinhloko: Iphakheji Yojusi ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. New Vision Umsebenzi Oyinhloko: Iphakheji Yojusi iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Packaging design uses computer technology and printing technology to design a variety of different fruit graphics to achieve a unique set of juice packaging. This series of packaging is different from the traditional supermarket juice packaging, which makes it easy for the audience to distinguish and identify.
Dimensions & Packaging: Bottle height: 220mm
Bottle diameter 64 mm
Tags: Juice, packaging design
Production Technology: 1. Use computer design software for graphic design.
2. Produced by laser printing process.
Design Challenge: The biggest challenge is to find a suitable printing process to achieve the effect of this design. This needs to go through repeated proofing process.
It is very difficult to show the nutrition of fruit juice to the audience through visual design method, and make people remember deeply. The design adopts the method of combining illustrator software and Photoshop software to achieve the design goal.
Research: Combining computer technology with special printing materials, the design is embodied by technology.
Using the visual communication design method, the fruit juice is rich in nutrients, but it is abstract and difficult to express. Packaging design conveys this abstract information to people through visual graphics. And through the design of fruit shape is a series of very unique visual graphics, easy to be remembered by the audience.
Inspiration: The core idea of packaging design works is to present the rich nutrition of fruit juice through visual graphic design, making it easier for the audience to remember.
The design inspiration comes from the colorful life and life. It skillfully applies the computer special effects and printing laser technology to the packaging design. It is a combination of art and technology.
Project Duration: The project started in April 2019 in Shenzhen and finished in August 2019 in Shenzhen.
Operation Flow: Direct display, no more operation instructions required.
Team Members: Team Leader: Ye Wang, Chao Yang
Designer: Xiaowei Lai, Jianzhong Yang, Wei Chen, Ziqiang Ouyang
Creative: Guangzhou Cold Launch Strategic Consulting Co., Ltd
Image Credits: Image #01 : Designer / Ye Wang, Chao Yang, Wei Chen
Image #02 : Xiaowei Lai, Jianzhong Yang, Ziqiang Ouyang
Image #03 : Designer / Ye Wang, Chao Yang
Image #04 : Xiaowei Lai, Junjie Zhong, Ziqiang Ouyang
Image #05 : Guangzhou Cold Launch Strategic Consulting Co., Ltd