Plaza del Sol Umsebenzi Wokuphakela Izidlelo by Estudio Maba

Plaza del Sol Umsebenzi Wokuphakela Izidlelo by Estudio Maba is a highly esteemed winner of the very prestigious 2020 Umklomelo Webhulonzi we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

IbhulonziUkupakisha· 2020

Plaza del Sol Umsebenzi Wokuphakela Izidlelo

by Estudio Maba

Client: Plaza del Sol

Umklomelo Webhulonzi we-A' Design Award Winner in Ukupakisha Category

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Colors

The Design

About Plaza del Sol Umsebenzi Wokuphakela Izidlelo

I-Plaza del Sol ingumklamo wokuphakela wamaphakethe eziphuzi (crisps). Imifanekiso isekelwe emikhubeni yesintu nasezintweni zesikhumbuzo ezitholakala emadolobheni aseSpain ahamba izivakashi, futhi lezi zinkomba zethulwa ngendlela yesimanje ngokuhlekisayo. Iphakethe ngalinye elifakwa umoya (flow pack) lixoxa indaba emfushane eyakhiwe ngezinto zesikhumbuzo, ngenhloso yokwenza umthengi amomotheke. Imifanekiso yenziwa ngokuthwebula izithombe zezinto ezimile (still life photography) ezihlelwe endaweni eyakhelwe lokho, futhi amaphakethe akhiqizwa ngendlela yokuphrinta ye-flexographic. Iphakethe ngalinye lilinganiselwa kumamilimitha angu-195 ngo-320.

The Recognition

About the Umklomelo Webhulonzi we-A' Design Award

Plaza del Sol Umsebenzi Wokuphakela Izidlelo iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Plaza del Sol Umsebenzi Wokuphakela Izidlelo ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Plaza del Sol Umsebenzi Wokuphakela Izidlelo iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A design that extols the folk graphic universe, but in a contemporary way and plenty of irony. With this proposal the consumer wants to produce a smile, taking the marked Spanish character to new ways of expressing it.
Dimensions & Packaging: 195mm x 320mm
Tags: Packaging, design, folk, snacks, crisp, set, photography, humor
Production Technology: Still life photography in set for composition of the images. Flexographic printing.
Design Challenge: Composing each element with pieces and natural elements to achieve the desired effect has been the most complicated part of the job.
Research: The use of classical and folk motifs is common in souvenirs and other products. The most important thing in this project was to find a renewed way of exposing it, as well as giving humor to the packaging without turning it into a comedian.
Inspiration: The graphic elements are collected from the souvenir objects present in any tourist city in Spain, to build with them their own language for the brand. The result has a personality of its own that the public can identify.
Project Duration: Murcia, Spain, May 2019 to February 2020
Operation Flow: These flow pack represent an story each one that talks about folk souvenirs with humor, looking for the user smile.
Patents: Plaza del Sol
Team Members: Strategy: Beatriz Suarez
Art Direction. Miguel Angel del Baño
Design: Jose Lorente
Photographer: La Industrial
Image Credits: Estudio Maba