Oulevi Packaging Design Umsebenzi Oyinhloko Wokuphakwa Kotshwala by Zhangyong Hou

Oulevi Packaging Design Umsebenzi Oyinhloko Wokuphakwa Kotshwala by Zhangyong Hou is a highly esteemed winner of the very prestigious 2021 Umklomelo Wensimbi we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

InsimbiUkupakisha· 2021

Oulevi Packaging Design Umsebenzi Oyinhloko Wokuphakwa Kotshwala

by Zhangyong Hou

Client: Oulevi

Umklomelo Wensimbi we-A' Design Award Winner in Ukupakisha Category

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The Design

About Oulevi Packaging Design Umsebenzi Oyinhloko Wokuphakwa Kotshwala

Umbhalo Wencwadi: I-Oulevi ingumklamo wokuphakwa kotshwala obudonswayo. Isitsha yikani lensimbi engagayeki enokuqukethwe okulinganiselwa kulitha elilodwa nesikhala esisicaba esinobude obungu-274 mm nokuphakama okungu-193 mm. Umfanekiso oshicilelwe wakha isimo sengilazi yotshwala. Imifanekiso ibonisa umsuka wezinto ezisetshenziswayo, okuyibhali evela e-Australia, imvubelo evela enyakatho yeYurophu, kanye ne-hops evela eNyakatho Melika. Uphawu lwengilazi lusiza abathengi ukuthi bakwazi ukubona umkhiqizo bebukhonjelwe kude. Inhloso yalo mklamo ukwethula indaba yomkhiqizo ngokucacile ohlelweni lokuhweba.

The Recognition

About the Umklomelo Wensimbi we-A' Design Award

Oulevi Packaging Design Umsebenzi Oyinhloko Wokuphakwa Kotshwala iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Oulevi Packaging Design Umsebenzi Oyinhloko Wokuphakwa Kotshwala ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Oulevi Packaging Design Umsebenzi Oyinhloko Wokuphakwa Kotshwala iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Oulevi is a newly established enterprise specializing in raw beer. Oulevi beer uses barley from Australia, yeast from northern Europe and hops from North America. Therefore, in the packaging design, the origin of raw materials is shown through illustration, and the appearance outline is a glass of beer, which not only increases the display effect, but also enables consumers to understand the excellent quality of products.
Dimensions & Packaging: Net content：1 liter ，
Development dimension: 274mm long, 193mm high
Tags: Beer packaging, illustration, beer logo design
Production Technology: Stainless steel can
Design Challenge: As a new brand, how to let consumers quickly see you on the shelf, how to quickly understand the advantages of products, these are the most difficult and need to be solved. Give the product a symbol of beer cup, and show the advantages of the product in the form of illustration, which is a good solution to the above problems.
Research: Through the investigation of consumers, they want to know more about the story behind the product to help them judge the quality of the product. Most of the time, consumers see patterns that they don't want to do with the product. They can only decide to buy by the brand size. We collect the opinions of consumers, select the most mentioned opinions from them, and find the solutions.
Inspiration: Looking for visual language that can tell the unique charm of oulevi beer is the first problem to be solved. Pour out a cup of fragrant beer, and look at it as if you see all it has: barley from Australia, top hops imported from North America, yeast from northern Europe, etc., all of which are shown in front of your eyes like a movie. The rudiments of packaging have already been shown in your brain. Use illustration to show all of them.
Project Duration: It took a month,
Location: Dalian, China
Team Members: Zhangyong Hou