Mi Temple of Heaven Builder Packaging Umsebenzi Oyinhloko: Iphakheji Yethoyizi Yamabhlogi Okwakha by Yang Zhang is a highly esteemed winner of the very prestigious 2021 Umklomelo Webhulonzi we-A' Design Award in Ukudizayina Ukupakisha Competition Category.
IbhulonziUkupakisha· 2021
Mi Temple of Heaven Builder Packaging Umsebenzi Oyinhloko: Iphakheji Yethoyizi Yamabhlogi Okwakha
by Yang Zhang
Client: Beijing AIQI Technology Co., Ltd.
Umklomelo Webhulonzi we-A' Design Award Winner in Ukupakisha Category
Verified Award Winner
Verify Award Status for #106355The Design
About Mi Temple of Heaven Builder Packaging Umsebenzi Oyinhloko: Iphakheji Yethoyizi Yamabhlogi Okwakha
Umbhalo Wencwadi: I-Mi Temple of Heaven Builder Packaging iyiphakheji yephepha yethoyizi yamabhlogi okwakha. Ingaphandle libonisa iHholo Lomthandazo Wesivuno Esihle ngemidwebo yemigqa emincane, futhi ukuhlelwa okunesikhala esimhlophe esiningi kugcina isithombe sizolile. Isakhiwo sihlanganisa ukuboniswa nokuphakhishwa kunye ebhokisini elilodwa. Ukuvula isivikelo esingaphezulu kuveza umnyango oshicilelwe obonisa umlando wokuhlanganiswa kwezingodo zamasiko esiChina, kunohlu lwazo zonke izingxenye ohlangothini olungemuva. Ngemuva komnyango, izikhwama zamabhlogi zihlelwe ngamaqoqo. Isakhiwo sangaphakathi singakhishwa futhi sisetshenziswe kabusha njengebhokisi lokugcina.
The Recognition
About the Umklomelo Webhulonzi we-A' Design Award
Mi Temple of Heaven Builder Packaging Umsebenzi Oyinhloko: Iphakheji Yethoyizi Yamabhlogi Okwakha iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Mi Temple of Heaven Builder Packaging Umsebenzi Oyinhloko: Iphakheji Yethoyizi Yamabhlogi Okwakha ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Mi Temple of Heaven Builder Packaging Umsebenzi Oyinhloko: Iphakheji Yethoyizi Yamabhlogi Okwakha iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The overall vision of the package is simple and clear, but the details convey the craftsmanship. The structure integrates the display function and the packaging function as one, with the value of appreciation and collection, giving users a visual feast. Consumers can feel the charm of the product from the vision and use of the package.
- Dimensions & Packaging
- Packaging Size: 403x301x155mm
- Tags
- Building block toys, handicrafts, Sun Mao, the Hall of Prayer for Good Harvest, the Temple of Heaven
- Production Technology
- The structure integrates the display function and the packaging function as one, differentiated packaging structure creates a good product user interface, which truly realized using packaging to energize the brand. Materials: Paper
- Design Challenge
- How to convey Chinese traditional Sun Mao and ancient construction culture to consumers, and how to infuse the connotation of products into packaging design? Finally, we choose simple but solemn packaging structure and appealing and instructive graphic design to lead consumers into the world of Sun Mao culture.
- Research
- The year 2020 will mark the 600th anniversary of Chinese Royal Architectural Groups, we hope to inject the connotation of the product into the packaging design, so as to convey the Chinese traditional Sun Mao and ancient building culture to consumers and pay tribute to the 600th anniversary.
- Inspiration
- Based on packaging design concept of “Reproduce the imperial architectural temperament, inherit the essence of Chinese art”, we drew the image of the hall of prayer for good harvest with elaborate lines on the packaging, making every detail of the century-old building vividly appear on the paper. We use the design layout with more white space to neutralize the visual pressure, and use restrained and implicit design techniques to interpret the packaging as an ancient painting.
- Project Duration
- The project started in March 2020 and finished in May 2020 in Beijing, China
- Operation Flow
- The packaging structure adopts the up-bottomcover boxes. Open the upper cover and you will see the "door" with development history of Sun Mao printed on it, the other side of the door is printed with a list of all building block parts. Open the "door" and you will see the layered building block bags. It is easy to operate but has a sense of ritual.
The built-in structure of the package can be taken out as a separate storage box, so as to make more use of a box for recycling. Besides the function of storing block bags, it can also solve the storage problems in daily life. - Team Members
- Beijing AIQI Technology Co., Ltd.
- Image Credits
- Image #1:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #2:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #3:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #4:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #5:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
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