Mi Transformers Optimus Prime Packaging Ukusebenza Okuyinhloko Kwephakheji Yezokudlala Zezitini Zokwakha by Yang Zhang is a highly esteemed winner of the very prestigious 2021 Umklomelo Wensimbi we-A' Design Award in Ukudizayina Ukupakisha Competition Category.
InsimbiUkupakisha· 2021
Mi Transformers Optimus Prime Packaging Ukusebenza Okuyinhloko Kwephakheji Yezokudlala Zezitini Zokwakha
by Yang Zhang
Client: Beijing AIQI Technology Co., Ltd.
Umklomelo Wensimbi we-A' Design Award Winner in Ukupakisha Category
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- Verified Award Winner
- Verify Award Status for #106372
The Design
About Mi Transformers Optimus Prime Packaging Ukusebenza Okuyinhloko Kwephakheji Yezokudlala Zezitini Zokwakha
Umbhalo Wencwadi: Iphakheji ye-Mi Transformers Optimus Prime iyiphakheji yephepha eyakhelwe isidlalo sezitini zokwakha. Ingaphambili lebhokisi likhombisa umkhiqizo osuhlanganisiwe, ukuze isimo namalungu ahambayo kucace kubathengi. Isitayela esilula kanye nokuhlelwa kwemibala kubonisa isimo somlingiswa walesi sidlalo. Imisebenzi yokubukisa neyephakheji ihlanganiswe esakhiweni esisodwa. Isivalo esiphezulu siyavuleka ukuveza izikhwama ezakhelwe ngamaqondana zezitini. Ibhokisi eliphansi livuleka ngezinhlangothi zombili futhi lakhe amabhokisi wokugcina ehlukene. Izingxenye zingahlelwa ngokohlobo, futhi ibhokisi lingasetshenziswa kabusha ekugcineni kwezinto zansuku zonke.
The Recognition
About the Umklomelo Wensimbi we-A' Design Award
Mi Transformers Optimus Prime Packaging Ukusebenza Okuyinhloko Kwephakheji Yezokudlala Zezitini Zokwakha iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Mi Transformers Optimus Prime Packaging Ukusebenza Okuyinhloko Kwephakheji Yezokudlala Zezitini Zokwakha ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Mi Transformers Optimus Prime Packaging Ukusebenza Okuyinhloko Kwephakheji Yezokudlala Zezitini Zokwakha iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The front picture shows the shape and movability of the product, making it clear to consumers. The structure opening and closing design has a sense of ceremony.The package integrates display function and packaging function as a whole, which has the value of appreciation and collection.
- Dimensions & Packaging
- 413x328x90mm
- Tags
- Building block toys, Transformers, Optimus Prime, Toy bricks,
- Production Technology
- The structure integrates the display function and the packaging function as one, differentiated packaging structure creates a good product user interface, which truly realized using packaging to energize the brand. Materials: Paper
- Design Challenge
- Users can feel the innovation and intention of packaging design through every step of operation, interact with users with packaging, and let users participate in creating great product experience.
- Research
- In order to display the product and improve the user experience better, we chose the packaging design with a strong sense of ceremony and consideration for the user experience.
- Inspiration
- The front of the package shows consumers the product concept of "what you see is what you get" with the front of the product. The minimalist style and color matching perfectly demonstrate the role characteristics of the product image.The packaging structure focuses on the actual user experience.
- Project Duration
- The project started in December 2019 and finished in February 2020 in Beijing, China
- Operation Flow
- Open the upper cover and you will see the layered building block bags. The bottom box can be opened to the opposite sides to become several storage boxes, increase the storage area of building block parts, meet the needs of classification.The built-in structure of the package can be taken out as a separate storage box, so as to make more use of a box for recycling. Besides the function of storing block bags, it can also solve the storage problems in daily life. It is easy to operate but has a sense of ritual.
- Team Members
- Beijing AIQI Technology Co., Ltd.
- Image Credits
- Image #1:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #2:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #3:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #4:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #5:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
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