The Mask That Ate The Virus I-Maski Ebulala Igciwane by Birger Linke

The Mask That Ate The Virus I-Maski Ebulala Igciwane by Birger Linke is a highly esteemed winner of the very prestigious 2021 Umklomelo Wesiliva we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

IsilivaUkupakisha· 2021

The Mask That Ate The Virus I-Maski Ebulala Igciwane

by Birger Linke

Client: Birger Linke Design

Umklomelo Wesiliva we-A' Design Award Winner in Ukupakisha Category

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Colors

The Design

About The Mask That Ate The Virus I-Maski Ebulala Igciwane

Inkampani yaseSwitzerland yebiotech i-Livinguard yathuthukisa indwangu yamamaski asetshenziswa kabusha alwisa futhi abulale amagciwane, izikhunta, kanye namavayirasi (kanye ne-Covid 19) uma ehlangana nawo. Le nombono ilethwa ekuphileni ngokupakisha: Imaski ifika ephakethe elihlanzekile. Ucezu lwepulasitiki oluhlanganisiwe luyaphilisa – lapho lushushuluzwa phezulu naphansi – umfanekiso womdwebo wegciwane elidliwayo ngesikhathi salokhu, wengeza olunye uhlekisa oludingeka ngokushesha ezinsukwini ezilukhuni. Ukugwema ukudideka kwamamaski phakathi kwamalungu omndeni, futhi ngaleyo ndlela ukungcoliseka okuphambanayo, izipeletu zokulungisa ezinemibala ehlukene zifika esikhwameni esihlukile ukuze kwenziwe ngokwezifiso imaski ngayinye.

The Recognition

About the Umklomelo Wesiliva we-A' Design Award

The Mask That Ate The Virus I-Maski Ebulala Igciwane iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. The Mask That Ate The Virus I-Maski Ebulala Igciwane ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. The Mask That Ate The Virus I-Maski Ebulala Igciwane iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A patented, specially treated textile is used for these reusable masks, that eliminates viruses, bacteria and fungi upon impact (incl. Covid 19).
Dimensions & Packaging: Width 220 x Depth 22 x Height 220
Tags: Mask, virus-eliminating, Covid 19, Coronavirus, Livinguard
Production Technology: Livinguard treated textile, styrofoam, EVA
Design Challenge: Finding the right materials and printing technology that would allow for a highly accurate production needed for the animation to work.
Research: To bring the virus-eliminating process to life in the packaging, we made use of a century old technique: Moiré Animation – creating an optical illusion of animated frames, with the graphic depiction of a virus getting 'eaten' in the process.
Inspiration: Swiss biotech company Livinguard developed a textile for reusable masks that inactivates bacteria, fungi, and viruses (incl. Covid 19) upon impact.

The product idea is brought to life in the packaging:
The mask comes in a sterile package. An attached plastic strip animates – when slid up and down – a virus that is getting eaten in the process, adding some urgently needed humor in desperate days.
Project Duration: The product was launched in May 2020. Up to date 5 Million masks were produced. Market: China/Worldwide
Operation Flow: The task was to communicate a new, unique product advantage to the consumer via the packaging: that a simple textile can provide protection, every single day.
Patents: Livinguard patented, treated textile
Team Members: Birger Linke
Image Credits: Photography: Chiara Ye Photography