Yanghe Personal Letters Baijiu Umsebenzi Oyinhloko: Ukuphakwa Kotshwala ngu-Zhaoxin Zhu and Dongyan Ruan

Umdwebo Yanghe Personal Letters Baijiu Umsebenzi Oyinhloko: Ukuphakwa Kotshwala ngu-Zhaoxin Zhu and Dongyan Ruan ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2021 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IbhulonziUkupakisha· 2021

Yanghe Personal Letters Baijiu Umsebenzi Oyinhloko: Ukuphakwa Kotshwala

ngu Zhaoxin Zhu and Dongyan Ruan

Iklayenti: Jiangsu Yanghe Distillery Co., Ltd

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Ukupakisha

15,082

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#110714

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Yanghe Personal Letters Baijiu Umsebenzi Oyinhloko: Ukuphakwa Kotshwala

Umbhalo Wencwadi: I-Yanghe Personal Letters Baijiu iwuphakiso lotshwala baseChina okhiqizwa e-Suqian, esifundazweni sase-Jiangsu, indawo eyaziwa ngokukhiqiza utshwala. Umklamo wethula ubuciko bokubhala bezifundiswa zamaShayina ngendlela yezincwadi ezibhalwe ngesandla, kanti imephu yendawo ikhombisa imifula, amachibi kanye nomxhwele okuzungeze indawo yokwenza utshwala. Ibhodlela lenziwe ngobumba obunerozi elimhlophe elingacwazimuli, kanti isivalo sebhodlela singasetshenziswa njengendebe yokuphuza. Ibhokisi elingaphandle lenziwe ngephepha le-corrugated eliyimvelo elisongwe ngesimboze sephepha, futhi ibhokisi liyavuleka kalula.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Yanghe Personal Letters Baijiu Umsebenzi Oyinhloko: Ukuphakwa Kotshwala iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Yanghe Personal Letters Baijiu Umsebenzi Oyinhloko: Ukuphakwa Kotshwala ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Yanghe Personal Letters Baijiu Umsebenzi Oyinhloko: Ukuphakwa Kotshwala iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: This Baijiu made in Suqian, Jiangsu province, which is famous for being the city of Chinese Liquors. The city is surrounded by mountains and rivers, and this excellent ecological environment brings a Baijiu with unique taste. The product expresses the calligraphy of these literati in the form of handwritten letters, while using the local map to present the great ecological environment of Yanghe Distillery. The outer packaging uses green corrugated paper.
Izilinganiso Nokupakisha: 280mm x85 mm x200mm x 1.55kg Width x Depth x Height x Weight
Amathegi: Three rivers、two lakes and one wetland; literati and calligraphy; handwork; environmental; recycle
Ubuchwepheshe Bokukhiqiza: 1.Bottle: ceramic bottle, applying matte white glaze, and the bottle cap can be used as a Baijiu cup.
2.Box：Adopting environmental corrugated paper and wrapped with paper cover.
Inselele Yokudweba: "Personal letter" refer to an article written by hand, since the writer usually sends the letter to a friend, it always adopts a free writing style, which gets the true interest of calligraphy. It not only has a certain historical value, but also has a high artistic value in calligraphy.For representative personal letters, like calligrapher of Tang Dynasty, Yan Zhenqing's "In Memory of My Nephew",which is written for mourn his newphew, and this article is known as one of the "three major running hands in the world". As for Yanghe Personal Letters Baijiu, it expresses literati's calligraphy in a special form, which provides assurance to not only internal quality but also external packaging, creating a precedent for Baijiu design.
Ucwaningo: This product takes into account about Chinese people's healthy drinking volume. The box of this Baijiu is easy to open, also the bottle is ergonomic. Each bottle of Baijiu comes with a match glass, and you can drink as long as you want whether you are alone or not.
Ugqozi: The core idea of this Baijiu is closely related to the lasting prosperity of Jiangnan. Perfect natural environment creates an exquisite background and a land flowing milk and honey. The artistic techniques of Yanghe Personal Letters Baijiu fully incorporate the advanced knowledge of traditional calligraphy and painting. It also interprets the spirits of the literati into the strong and mellow life. The background of the times and the heritage of the culture fall on the scrolls and fine Baijiu.
Ubude Bephrojekthi: The project started in December 2017 in Suqian, Jiangsu and finished in December 2019, Suqian, Jiangsu.
Ukuhamba Kokusebenza: Yanghe is famous because of its water, abundant water sources, excellent wetland environment, and high-quality underground water sources have jointly achieved the ultimate soft texture of Yanghe. It has also made Yanghe famous at home and abroad and become one of the representatives of Chinese liquor.The Yanghe Personal Letters Baijiu combines the blessed natural environment and the literati's praise in this unique Baijiu, also attracts consumers to spontaneously participate in the care of the environment, reminds them the respect for spirit, and the most important one is to enjoy the pleasant experience of the Baijiu in a more rational and healthy way.
Amalungu Eqembu: Designer: Dongyan Ruan
Amakhredithi Ezithombe: Image #1: Photographer Dongyan Ruan, Yanghe Personal Letters Baijiu, 2020.