Biboi Amalebula Ewayini ngu-Giovanni Murgia

Umdwebo Biboi Amalebula Ewayini ngu-Giovanni Murgia ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2021 Umklomelo Wesiliva we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IsilivaUkupakisha· 2021

Biboi Amalebula Ewayini

ngu Giovanni Murgia

Iklayenti: Cantine Biboi

Umnqobi we-Umklomelo Wesiliva we-A' Design Award Esigabeni se-Ukupakisha

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#111397

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Biboi Amalebula Ewayini

Idizayini entsha, engajwayelekile nengenandaba nokuchaza ukuthi angobani lawa mawayini. Idizayini yejiyomethri ethatha inkomba yayo kusukela eminyakeni yamashumi ayisikhombisa futhi iyinothise ngezinto ezibonakalayo ezimele izici zendawo yaseSardinian. Idizayini yalawa malebula icwaningwa ukuze inikeze umphumela wokuthinta lapho ibhodlela likhishwa, ngenxa yephepha lelebula kanye nokuqoshwa kwezingxenye ezithile zalo. Umgomo uwukukhulumisana ngomklamo omusha nomusha, ongenandaba futhi osheshayo ofanele izethameli ezisencane ezifuna iwayini elisezingeni elinokuheha okuthakazelisayo.

Ukuqashelwa

Mayelana ne-Umklomelo Wesiliva we-A' Design Award

Biboi Amalebula Ewayini iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Biboi Amalebula Ewayini ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Biboi Amalebula Ewayini iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: The concept of these labels is inspired by the design of the 70s. A mix of shapes and bright colors that highlights the geometric shapes and textures that identify the characteristic elements of these wines and the territory: the mountains, the sea and the typical Sardinian vegetation.
Izilinganiso Nokupakisha: The peculiarity of the label consists in the fact that it is a single piece that almost completely wraps the bottle. The total dimensions are 222x82 mm
Amathegi: wine, packaging, graphic design, label design, sardinia
Ubuchwepheshe Bokukhiqiza: The label was printed on special paper with a tactile feel. This characteristic gives the label a more prestigious and important role. To make the label more precious, metal sheets in gold and pink were used as well as a Braille relief on the name of the wine and on the iconographic elements.
Inselele Yokudweba: The creative challenge to create these labels was to create an unconventional design for wines from a traditional territory such as that of Sardinia. At the same time we wanted to give a light-hearted but elegant appeal to meet the expectations of a young and disengaged public.
Ucwaningo: The research for this design started from the study of the graphic style typical of the 70s. Together with this, iconographic elements were inserted that represent some of the elements that characterize the territory from which these wines are born. Each label is also characterized by the representation of the initial letter of its name, obtained from the union of the geometric elements that define the design. Even the choice of naming is deliberately ironic and youthful.
Ugqozi: The colors of wine and the typical traditional clothes of Sardinia. The geometric shapes and textures that recall the typical elements that identify these wines. The research started with the typical iconography of the 70s and the colorful and contrasting graphic style of these graphics. The goal is to identify these products in a fresh and decisive way to address a young wine lovers target.
Ubude Bephrojekthi: The project is started in January 2020 and complete in April 2020 in Sassari (Sardinia, Italy). It is presented on media in April 2020 in Sorgono (Sardinia, Italy)
Ukuhamba Kokusebenza: The design of these labels is studied to give a tactile effect when the bottle is taken, thanks to the label paper and tactile processing. The goal is to communicate a fresh and youthful, light-hearted and immediate design suitable for a young audience looking for a quality wine with an intriguing appeal.
Amalungu Eqembu: Art direction: Giovanni Murgia
Designer: Giovanni Murgia
3D render and mockup: Giovanni Murgia
Print: Juliagraf SpA