Super Leg Umsebenzi Oyinhloko Wokuphakelwa Kwesinamathelo by Chen Wang

Super Leg Umsebenzi Oyinhloko Wokuphakelwa Kwesinamathelo by Chen Wang is a highly esteemed winner of the very prestigious 2021 Umklomelo Wensimbi we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

InsimbiUkupakisha· 2021

Super Leg Umsebenzi Oyinhloko Wokuphakelwa Kwesinamathelo

by Chen Wang

Client: Three Squirrels

Umklomelo Wensimbi we-A' Design Award Winner in Ukupakisha Category

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The Design

About Super Leg Umsebenzi Oyinhloko Wokuphakelwa Kwesinamathelo

Umbhalo Wencwadi: I-Super Leg iphakheji yesinamathelo eyenzelwe uphawu lokudla lwaseShayina. Iphakheji ikhombisa isilwane esiyisimboni sohlobo, isiciwane esibizwa ngokuthi uXiaojian, silele phezu koqweqwe olukhulu lwenyama yenqukumbi yesikhukhukazi sijabulela ukudla kuyilapho izingubo zaso zibanjwe insimbi yeshelfu. Umdwebo uwuqondiso lwesigcawu somdwebo weqhawe lomlingiswa lapho igundane liba ushizi bese libanjwa ikati. Ingxenye yenqukumbi ebonakala ihlwathukiswe amazinyo yakha ifasitela, ukuze inyama engaphakathi ibonakale. Umklamo uhlanganisa isimboni somkhiqizo nomkhiqizo uqobo futhi usiza iphakheji ukuba ivele phakathi kwezinye izinto ezifana nayo eshelfini.

The Recognition

About the Umklomelo Wensimbi we-A' Design Award

Super Leg Umsebenzi Oyinhloko Wokuphakelwa Kwesinamathelo iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Super Leg Umsebenzi Oyinhloko Wokuphakelwa Kwesinamathelo ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Super Leg Umsebenzi Oyinhloko Wokuphakelwa Kwesinamathelo iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Three Squirrels is a Chinese snack brand, and each of their product packaging has its iconic squirrel image. When designing the packaging of a series of products such as Super Leg, how to combine the brand's mascot （squirrel） with the product, and at the same time stand out from the many similar products on the shelf, is our first consideration in this design.
Inspiration: The design is inspired by the plot in the cartoon "Cat and Mouse" where the mouse steals cheese and is caught by the cat. In this package, the squirrel Xiaojian lay on the huge chicken drumsticks, ecstatically enjoying the food, but unexpectedly the clothes were caught by the shelves. The part of the chicken leg that is torn apart by the teeth is the window of the package, through which you can see the delicious meat inside.

Read the Press Release