Shangri La Ukupakisha Iwayini by Pufine Advertising Ltd. Co.

Shangri La Ukupakisha Iwayini by Pufine Advertising Ltd. Co. is a highly esteemed winner of the very prestigious 2021 Umklomelo Wesiliva we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

IsilivaUkupakisha· 2021

Shangri La Ukupakisha Iwayini

by Pufine Advertising Ltd. Co.

Client: Yunnan Shangri-La Wine Co. LTD

Umklomelo Wesiliva we-A' Design Award Winner in Ukupakisha Category

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Colors

The Design

About Shangri La Ukupakisha Iwayini

I-Shangri La ngukwakhiwa kokupakisha kochungechunge lwamawayini abomvu amathathu. Amalebula asebenzisa izimo zomdwebo we-inki zesiko laseMpumalanga ukukhombisa ukugeleza kwewayini nesiqu somvini omdala. Uma ubekwe eceleni komunye, amaphakethe amathathu akha isiqu esisodwa esisontekile. Iphakethe ngalinye liphethe isilwane esivela endaweni yokukhiqiza: uvemvane lomoya, inhlanzi yamanzi kanye ne-pika yenhlabathi. Amalebula enziwe ngephepha le-kapok elinobuso obumahhikihhiki, futhi ukucindezela kwakha isimo sokhumba lwesihlahla esidala. Lo mklamo udonsa ukunaka kubuciko bomdabu nasemvelweni yemvelo.

The Recognition

About the Umklomelo Wesiliva we-A' Design Award

Shangri La Ukupakisha Iwayini iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Shangri La Ukupakisha Iwayini ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Shangri La Ukupakisha Iwayini iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 1,the entire series including three product,get creative inspiration from the expression of traditional Oriental ink painting,each product with ink shading of natural texture represents the wine flowing rhythm,The combination of the three products is like a winding and tough old vine trunk.2,The three products are combined with the animals in the producing area respectively.The colorful butterfly represents air,the Pisces represents water,and the pika represents soil.
Dimensions & Packaging: Length:300mm, width:90mm, height:90mm
Tags: Packaging, wine, Nature, Shangri-La, Animals, Ink painting
Production Technology: The wine label is made of kapok paper with rough texture, and rough texture of old tree surface is made by convex technology.
Design Challenge: We use eco-friendly kapok paper. The challenge of this design is how to make the texture of grape trunk on the paper. We use concave pressing and bulging technology to create realistic tree trunk texture on paper.
Research: The origin of this red wine series is located in high altitude areas. The pure air, water and soil create a high-quality ecological environment. This wine is made from the fruits of old grape trees. The older the trees are, the higher the wine quality is, which is worthy of collection.
Inspiration: The creative inspiration comes from the winding growth posture of old grape trees and mottled traces of years, The longer the tree age, the higher the wine level, which represents the quality of a good wine, just as the growth of old trees requires years of precipitation. We hope to use the traditional culture of the East to interpret this series of wine, to expand the boundaries of culture and blend.
Project Duration: The project began in October 2019 and will be completed in August 2020
Operation Flow: 1,From the texture of traditional Oriental ink paintings,we find that different forms are presented,like the natural flow of the red wine,and like the trunk of a vine,which can be presented individually or as a series of combinations.2,In today's material development, the natural environment is destroyed and traditional art gradually dies out.We also hope to arouse people's protection and inheritance of traditional art and ecological environment through the creativity of this set of products.
Team Members: Designer: wang yang;
Creative Director: xia ling;
Customer Service Director: Zhou Xiaoli,