Heffron Ukupheshelwa Kwebhodlela Lolamu by Martin Zouhar

Heffron Ukupheshelwa Kwebhodlela Lolamu by Martin Zouhar is a highly esteemed winner of the very prestigious 2021 Umklomelo Wesiliva we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

IsilivaUkupakisha· 2021

Heffron Ukupheshelwa Kwebhodlela Lolamu

by Martin Zouhar

Client: The Green Tree Distillery

Umklomelo Wesiliva we-A' Design Award Winner in Ukupakisha Category

29,576

Verified Award Winner

Verify Award Status for #113463

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Heffron Ukupheshelwa Kwebhodlela Lolamu

I-Heffron ukwakhiwa kokupheshelwa kolamu olukhiqizwa yindawo yokwenza uphuzo yaseCzech. Ulamu luhlonipha amabutho aseCzechoslovak, alwa eRussia phakathi kuka-1914 no-1918 futhi asiza ukusungula iRiphabhulikhi yaseCzechoslovak. IHeffron igama lomkhumbi wokugcina owawuthwala amasosha asuka eRussia aya eYurophu. Ukwakheka kwakhelwe phezu kwezincwadi amasosha ayezithumela ekhaya phakathi nohambo olude. Ibhodlela lengilazi elisobala liqukethe ama-500 ml. Ilebula yenziwe ngephepha elimhlophe-okhilimu elinemibalabala, elinesikhala esisikelwe njengesitembu sencwadi kanye ne-varnish yokucwebezela yendawo ethile, iphrintwe ngemibala emithathu.

The Recognition

About the Umklomelo Wesiliva we-A' Design Award

Heffron Ukupheshelwa Kwebhodlela Lolamu iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Heffron Ukupheshelwa Kwebhodlela Lolamu ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Heffron Ukupheshelwa Kwebhodlela Lolamu iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Rum Heffron was created in honor to the Czechoslovak legions. They fought against the Bolsheviks in Russia in 1914-1918 and made a significant contribution to the establishment of the Czechoslovak Republic after the end of World War I. The rum was launched on the Czech market on the occasion of the centenary of Czechoslowak legionnairs return home after a long journey around the world (from Russia via Panama back to Europe).
Dimensions & Packaging: Bottle: volume 500 ml, diameter 83 mm, height 191,5 mm.
Label: width 78 mm, height 58 mm.
Tags: branding, packaging, alcohol, spirit, rum, ron, bottle, czech, history
Production Technology: Transparent glass bottle. Label from textured creamy paper with letter stamp perforation die cut and local glossy varnish. Printed by three Pantone colors.
Design Challenge: The challenge was to interpret the Czechoslovak legions values in an authentic way, engagingly and with dignity on the rum brand.
Research: I learned more about the historic context of my country and life destinies of soldiers fighting in the First and mainly also in the Second World War.
Inspiration: The long journey home (from Russia, via Panama to Europe) and the letters the legionnaires were sending home, are the inspiration for the concept. The name Heffron is the name of the last ship that carried legionnaires from Russia to Europe.
Project Duration: This project started in July 2018 and was finished in August 2019 in Prague, Czechia.
Operation Flow: It is simple spirit bottle – there's no special function to it. The short legionnaires story on the label might be considered as educative.
Patents: Trademark (2019) Palírna U Zeleneho stromu
Image Credits: Photos of the bottles were made in studio Cotashon.