Hotel New Grand Ready-to-eat Meals Ukupakisha Kokudla by Kazuaki Kawahara

Hotel New Grand Ready-to-eat Meals Ukupakisha Kokudla by Kazuaki Kawahara is a highly esteemed winner of the very prestigious 2021 Umklomelo Wegolide we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

IgolideUkupakisha· 2021

Hotel New Grand Ready-to-eat Meals Ukupakisha Kokudla

by Kazuaki Kawahara

Client: Hotel New Grand

Umklomelo Wegolide we-A' Design Award Winner in Ukupakisha Category

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Colors

The Design

About Hotel New Grand Ready-to-eat Meals Ukupakisha Kokudla

I-Hotel New Grand Ready-to-eat Meals ingumklamo wokupakisha ukudla okulungisiwe, okuhlanganisa ukhari wenyama yenkomo, ukhari wenkukhu kanye nesobho lepasta yaseNapolitan. Ibhokisi lenziwe ngekhadibhodi futhi lisebenzisa umfanekiso webhodwe elikhulu lokupheka njengengxenye eyinhloko yomklamo. Umklamo olula ogwema imidwebo nezithombe zokudla ezivame ukubonakala ekupakishweni kokudla okulungele ukudliwa. Inhloso ukudlulisa isiko nesithunzi sehhotela elidala elihloniphekile eYokohama ngendlela enobuhlakani obuthile. Ukupakisha kufanelekela ukudla ekhaya futhi kukhethwa nanjengesipho.

The Recognition

About the Umklomelo Wegolide we-A' Design Award

Hotel New Grand Ready-to-eat Meals Ukupakisha Kokudla iwinile uMklomelo Wegolide we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo yeklasi yokuqala, emangalisayo nephawulekile. Abawinile beGolide yimiklamo emisha kakhulu, enombono ongaphambili futhi egqamile ebonisa ubuhlakani, ukuhlakanipha nobuchule babaklami babo. Hotel New Grand Ready-to-eat Meals Ukupakisha Kokudla ilindeleke ukuba ibe yinto entsha edunyiswe kakhulu, ebeka isitayela futhi ebalulekile elethe inani elingakaze libonwe. Lo mklamo owinile uMklomelo Wegolide we-A' Design Award ungumgomo omangalisayo nohlonishwayo osiza kakhulu futhi osunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Hotel New Grand Ready-to-eat Meals Ukupakisha Kokudla idala imizwa ejulile yesifiso, ivuse intshiseko, ikhuthaze ukudala futhi iyasiheha.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With a design based on the motif of a stockpot, this product brings the flavors of the finest dishes prepared by top chefs working in hotel kitchens to the comfort of your home. Enjoy the authentic texture of slowly simmered curry and soup whose aroma has been fully preserved.
Dimensions & Packaging: Width 130mm x Depth 25mm x Height 165mm (Curry)
Width 130mm x Depth 20mm x Height 182mm (Napolitan, pasta sauce)
Tags: Hotel new grand, Ready-to-eat meals, Packaging, Japan, Curry, Napolitan, Pasta Sauce
Production Technology: The box of the package is made of cardboard.
Design Challenge: The minimalist design of this product avoids the use of illustrations or photos of food commonly seen on the packaging of ready-to-eat products, and is fitting for high-quality food that has been prepared in the kitchens of prestigious hotels.
Research: In our preliminary research, none of the designs conveyed the tradition and prestige of the hotel with wit. In this respect, we found a way to differentiate our product from the competition.
Inspiration: This product is a ready-to-eat meals (Beef curry, Chicken curry, Napolitan - pasta sauce) package design for Hotel New Grand, the only classic hotel in Yokohama that opened in December 1927. We wanted to convey the tradition and prestige of the hotel with a little wit to entertain those who saw this design.
Project Duration: The project started in January 2020 and finished in November 2020 in Japan.
Operation Flow: It is popular with many people who want to enjoy the taste of a hotel at home or as a gift for someone special.
Team Members: Art Director/Designer : Kazuaki Kawahara
Image Credits: Kazuaki Kawahara, 2020.