Pure Umsebenzi Oyinhloko: Ukuphakwa Komkhiqizo by Ouzhu Huang and Qinjie Lu

Pure Umsebenzi Oyinhloko: Ukuphakwa Komkhiqizo by Ouzhu Huang and Qinjie Lu is a highly esteemed winner of the very prestigious 2021 Umklomelo Wensimbi we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

InsimbiUkupakisha· 2021

Pure Umsebenzi Oyinhloko: Ukuphakwa Komkhiqizo

by Ouzhu Huang and Qinjie Lu

Client: Shenzhen Laika Technology Co., Ltd.

Umklomelo Wensimbi we-A' Design Award Winner in Ukupakisha Category

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Colors

The Design

About Pure Umsebenzi Oyinhloko: Ukuphakwa Komkhiqizo

Umbhalo Wencwadi: I-Pure iwuhlobo lokuphakwa lomthombo wamanzi wezilwane ezifuywayo. Imibala eyinhloko ngokuluhlaza okusibhakabhaka nomhlophe, lapho okuluhlaza kumelela amanzi kanti umhlophe umelela ukuhlanzeka. Izithombe ezimbaxambili zezinhlangothi ezinhlanu zomkhiqizo zicindezelwe ebhokisini, ukuze abathengi bakwazi ukubona kahle isimo somkhiqizo ongaphakathi, kanti amaphethini afanayo asebenza njengomhlobiso. Umbala oluhlaza owehla kancane kancane ukhombisa amanzi ahlanzekile agelezayo. Ibhokisi lilinganiselwa ku-300 ngo-210 ngo-220 amamilimitha futhi lakhiwe ngebhodi elimbozwe ngengcezu yodaka nangephepha lezindaba, kanye nebhodi le-ivory, ifilimu ematte, uklestin oluvela othini kanye nephepha lobuciko.

The Recognition

About the Umklomelo Wensimbi we-A' Design Award

Pure Umsebenzi Oyinhloko: Ukuphakwa Komkhiqizo iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Pure Umsebenzi Oyinhloko: Ukuphakwa Komkhiqizo ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Pure Umsebenzi Oyinhloko: Ukuphakwa Komkhiqizo iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Pure series packaging is based on the product characteristics of the Aqua pet water fountain with blue symbolizing water and white symbolizing purity as the main colors of the design.
Dimensions & Packaging: 300 mm x 210 mm x 220 mm
Tags: Pet Product, Water, Pure, Packaging, Blue, White
Production Technology: Clay Coated News Back(CCNB) cover with ivory board and dumb film, Pearl cotton and Art Paper.
Design Challenge: The challenge is the Pure design team wants the packaging to visually show the exact product while maintaining the artistic characteristics. So the designer used the two-dimensional pattern of five sides of the product, and the patterns can also satisfy the artistic appreciation of packaging-the gradual blue color aims to make consumers think of clean flowing water.
Research: LAIKA is committed to bringing better pet products to millions of families around the world. Under the raging epidemic situation, the Aqua pet water fountain can continuously provide filtered, sterilized clean water for pets, helping families with pets reduce the burden. The Pure series packaging is based on the product characteristics of the Aqua pet water fountain with blue symbolizing water and white symbolizing purity as the main colors of the design.
Inspiration: The Pure design team wants the packaging to visually show what product is selling and what it looks like while maintaining the artistic characteristics. So the designer used the two-dimensional pattern of five sides of the product. In addition, the patterns can also satisfy the artistic appreciation of packaging. The gradual blue color aims to make consumers think of clean flowing water.
Project Duration: In November 2020, the product was officially put on sale in TMALL flagship store in China. The products are now being shipped overseas and are expected to be sold in 8 countries by Amazon Laika Store, including the United States, The United Kingdom, Canada, Japan, France, Germany, Spain and Italy.
Operation Flow: Pure presented the five-angle two-dimensional silhouette of the product directly to consumers.
Team Members: Ouzhu Huang
Qinjie Lu
Yonjie Fang
Image Credits: Graphic Designer Qinjie Lu, Pure Packaging, 2020
All Images Renderer Jiaqian Feng, 2020