Himalaya Sheet Mask Ipheshana Lemaski Yeshidi ngu-Elephant Design and Himalaya Wellness

Umdwebo Himalaya Sheet Mask Ipheshana Lemaski Yeshidi ngu-Elephant Design and Himalaya Wellness ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2021 Umklomelo Wesiliva we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IsilivaUkupakisha· 2021

Himalaya Sheet Mask Ipheshana Lemaski Yeshidi

ngu Elephant Design and Himalaya Wellness

Iklayenti: Himalaya Wellness

Umnqobi we-Umklomelo Wesiliva we-A' Design Award Esigabeni se-Ukupakisha

30,421

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#117150

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Himalaya Sheet Mask Ipheshana Lemaski Yeshidi

I-Himalaya Sheet Mask iwumklamo wokupakisha wemaski yeshidi yobuso esigabeni sokunakekelwa komuntu siqu. Le nhlelo ihlanganisa izinhlobo ezinhlanu futhi isebenzisa uhlobo lwemibala eqhakazile, ifonti edlalayo kanye nombhalo osemaphakathi ozibhalelayo. Imifanekiso yethula izithako zemvelo zomkhiqizo ngendlela ethambile. Isaka liphrintwe nge-CMYK, umbala omhlophe kanye nemibala emine ekhethekile ye-Pantone. Ilogo nesithombe kufakwe uvanishi olucwebezelayo endaweni ethile, kanti indawo eseleyo iyanciphisa ukukhanya. Umklamo uhloselwe ukuheha abathengi abasha ezimakethe zomhlaba wonke.

Ukuqashelwa

Mayelana ne-Umklomelo Wesiliva we-A' Design Award

Himalaya Sheet Mask Ipheshana Lemaski Yeshidi iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Himalaya Sheet Mask Ipheshana Lemaski Yeshidi ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Himalaya Sheet Mask Ipheshana Lemaski Yeshidi iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Himalaya, the iconic Indian wellness brand wanted to add a new product to their extensive portfolio in the Personal Care bracket: Sheet Mask. Aimed at the global markets where their other products have met with success, they wished to make this offering appealing to young audiences. Himalaya & Elephant Design worked together to develop a cohesive packaging system that encapsulated 5 variants, presented in a highly accessible manner for the target audience while retaining Himalaya's core elements
Izilinganiso Nokupakisha: The sheet mask sachet packaging is Width 110 mm x Height 160 mm
The sheet mask carton packaging is Width 115 mm x Height 165 mm x Depth 55 mm
Amathegi: face sheet mask, packaging design, branding, illustration, personal care, face care, wellness
Ubuchwepheshe Bokukhiqiza: The sachet packaging is printed using CMYK & White & 4 special pantone colors. The brand logo and image are finished a Spot UV gloss while the remaining surface has a matte finish.
Inselele Yokudweba: Since this was the launch of a new product by Himalaya in a cluttered market, the design needed to make the product stand out. The design had to showcase expertise in quality of the product as well as appeal to the young consumer. As the product was to be launched globally, the design agency had to ensure that no cultures were alienated.
Ucwaningo: The design agency undertook a Qualitative Design Research through in-person interviews to understand consumer perceptions & associations with Personal care category, Face sheet masks, Brand Himalaya, and other related keywords. As sheet masks are a new yet cluttered product category, it was important that the design manifests:

a) Depiction of ingredients on pack make it appear more natural & fresh.
b) Convey benefits upfront, and key product usage details in an easy-to-understand manner
c) Engaging & vibrant packaging to attract immediate attention.
Ugqozi: Our insights revealed that we were catering to consumers that had ritualized the process of mask application, taking it beyond skincare to create an experience beyond revitalization and self-care and turned into a social, fun, engaging moment. Thus, we invoked the idea of a ‘Zen’ time with a bright color palette, playful font and a central ‘note to self’; while retaining Himalaya’s focus on natural ingredients where the sheet mask becomes a gateway to a tranquil experience.
Ubude Bephrojekthi: The project started in September 2019 and finished in December 2020, in Singapore & India.
Ukuhamba Kokusebenza: The packaging targets young, evolved consumers who believe in investing in their beauty regime and self-care. The design allows brand Himalaya to carry forward its legacy of natural wellness in a youthful contemporary manner. The illustration style manages to strike a balance between being appealing to the youth through its vibrancy as well as an expert mature look. The design is a romanticized depiction of the natural ingredients within the product.
Amalungu Eqembu: Himalaya Team:
Marketing Manager: Monica Joyappa
Brand Manager: Sangeeta Deshpande

Elephant Design Team:
Co-Founder, Director: Ashwini Deshpande
Design Director: Mayuri Nikumbh
Lead Designer: Yugandhara Dalvi
Senior Designer: Rutuja Mohole
Pre-production: Pravin Kale
Project Manager: Parthivi Joshi
Strategy & Business Development: Reema Mehta
Amakhredithi Ezithombe: All designs and images are created by Elephant Design.