Family Series Umsebenzi Oyinhloko: Iphakheji ye-Baijiu by Mason Wang

Family Series Umsebenzi Oyinhloko: Iphakheji ye-Baijiu by Mason Wang is a highly esteemed winner of the very prestigious 2021 Umklomelo Webhulonzi we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

IbhulonziUkupakisha· 2021

Family Series Umsebenzi Oyinhloko: Iphakheji ye-Baijiu

by Mason Wang

Client: Gui Brewery Co., Ltd.

Umklomelo Webhulonzi we-A' Design Award Winner in Ukupakisha Category

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Colors

The Design

About Family Series Umsebenzi Oyinhloko: Iphakheji ye-Baijiu

Umbhalo Wencwadi: I-Family Series iwuhlelo lokuphakheja lwe-Baijiu enencasi ye-maotai, eyenzelwe izigameko ezine ezibalulekile ekuphileni esikweni lamasiko esiShayina: umshado, ukuzalwa, usuku lokuzalwa, kanye nokukhushulwa esikhundleni. Ipheki ngayinye isebenzisa imibala ebomvu neyegolide, imibala ehlobene nokugujwa kanye nobukhosi. Amaphethini afaka i-luan ne-feng zomshado, i-kylin yezingane, inhlanzi ekhulu (carp) kanye nodrako wegolide okukhushulwa emsebenzini, kanye nesihlahla sofinyo (pine) nendwangu emhlophe (white crane) kokuphila isikhathi eside. Izingxenye zebhodlela ezihloniphayo zenziwe nge-zinc alloy edaywe (die-cast), enomphumela wokuqoshwa (relief) futhi zinegolide elinyathelisiwe. Isivalo esiyizingxenye ezimbili siyalimala uma sivulwa, okusiza ekuvimbeleni ukungcweka noma ukukhwabanisa (forgery).

The Recognition

About the Umklomelo Webhulonzi we-A' Design Award

Family Series Umsebenzi Oyinhloko: Iphakheji ye-Baijiu iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Family Series Umsebenzi Oyinhloko: Iphakheji ye-Baijiu ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Family Series Umsebenzi Oyinhloko: Iphakheji ye-Baijiu iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Family Series are based on the big life events in traditional Chinese culture, including marriage, birth, birthday and promotion. From the changes of colors, pictures and patterns, the package of maotai flavor Baijiu can not only arouse empathy of liquor-using scenarios, but also enjoys high collection value and good quality.
Dimensions & Packaging: Width 105mm x Depth 105mm x Height 260mm
Tags: Baijiu Packaging, Family Series, Chinese Culture, Kylin, Maotao Town
Production Technology: 1. The decorative parts of the bottle are made of high-precision die-casting zinc alloy, with relief effect and gold plating on the surface;
2. The bottle is equipped with environmentally-friendly food grade plastic parts and down-pressure assembly structure. The bottle cap is divided into two parts, the teeth of which will be damaged when opened so as to prevent forgery.
Design Challenge: The porcelain jar of family series is hand-made under several processes. The firing process is quite strict. A slight flaw will make the jar discarded, with a rejection rate as high as 40%.
Research: When researching the scenarios of liquor-using, Guijiu group found that many customers prefer to purchase more expensive Baijiu on some important occasions. What's more, the more precious liquor they offer or get, the more respect they show or receive from their friends and relatives. At current liquor market, Baijiu with high cost-efficiency and collection value has a few competitors, which enjoys a promising future.
Inspiration: The entire series adopt red and golden, which respectively represent marriage and nobleness in traditional Chinese culture and embody Chinese-style happiness and auspiciousness. In terms of pictures, the package applies luan and feng, which symbolize marriage in traditional Chinese culture, as well as kylin representing more children, carp and golden dragon representing promotion and calamus, pine and white crane standing for longevity.
Project Duration: This series was kicked off in Shanghai in December 2019 and was finished in December 2020 and put on sale in Shanghai in the same month.
Operation Flow: Both Luan and Feng pattern and Lang-Kiln Red of Guihe series are common festive elements in traditional Chinese wedding; according to legend, kylin on Guizi package will bring children to the family; carp and golden dragon on Guilu series represent the rapid promotion in career; while the pine and white crane on Guishou series symbolize longevity and nobleness in traditional culture.
Team Members: Wuhan Pufan Advertising Co., Ltd