Umdwebo Lezai Dental Clinic I-Logo kanye ne-Brand Identity ngu-Guangzhou Cheung Ying Design Co., Ltd. ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2021 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Igrafikhi.

IbhulonziIgrafikhi· 2021

Lezai Dental Clinic I-Logo kanye ne-Brand Identity

ngu Guangzhou Cheung Ying Design Co., Ltd.

Iklayenti: Guangzhou Cheung Ying Design Co., Ltd.

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Igrafikhi

12,230

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#117574

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Lezai Dental Clinic I-Logo kanye ne-Brand Identity

I-Lezai Dental Clinic yi-logo kanye ne-brand identity eyakhelwe umtholampilo wamazinyo. Umklamo usebenzisa izimo eziphositivi nezingaphositivi ukwakha uphawu lokubona olulodwa. Imigqa emide nemifushane eqondile ihlangana nomjikelezo owakha abantu abadala nezingane bebambene ngezandla emjikelezweni. Isimo esingaphositivi esimaphakathi sithatha isimo sezinyo. Imibala enokugcwala okuphansi inikeza umuzwa wokuphumula nokufudumala futhi isekela isithombe sokuphepha, injabulo nobungcweti. I-logo idwetshwe ngefomethi ye-vector ukuze isetshenziswe kokushicilelwe nakokudijithali ngosayizi ohlukahlukene, futhi incwadi yezimiso ze-brand isekela ukusetshenziswa okuhambisanayo.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Lezai Dental Clinic I-Logo kanye ne-Brand Identity iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Lezai Dental Clinic I-Logo kanye ne-Brand Identity ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Lezai Dental Clinic I-Logo kanye ne-Brand Identity iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: The logo as a whole is applied with the inversion technique of graphic bottom in graphic design, which is to form a visual symbol with positive and negative shapes. The positive shape is formed with simple long and short straight lines combined with circle to outline a safe and joyful scene where adults and children hug and hold hands in a circle. And the negative shape in the middle takes the form of a tooth which presents the brand concept of joy in the teeth.
Izilinganiso Nokupakisha: The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
Amathegi: Logo, Branding, Packaging, Visual Identity, Graphic Design, Interior Design
Ubuchwepheshe Bokukhiqiza: To create a consistent visual system, all the necessary PMS color codes were provided for printed and digital media. In addition, RAL equivalents of these colors and fabric colors were also selected for the interior clinic space.
Inselele Yokudweba: The challenge mainly lies in how to find a design language that can not only express the attributes of the dental clinics industry, but also interpret the brand connotation, so that consumers can get a better brand experience.
Ucwaningo: Before commencing on this project, we conducted in-depth research on the logo, visual identity, and graphic design of other dental clinics in the market. The research results show that the logos of dental clinics industry exhibit serious homogeneity and lacks brand uniqueness. Therefore, in our brand strategy, we have formulated a brand image of "Happy First, Warm Treatment", so that consumers can clearly feel the service characteristics and harmonious interactions conveyed by the brand.
Ugqozi: LEZAI Dental Clinic is a comprehensive dental clinic with a joyful and warm environment, which has a special focus on women and children and coveys the brand concept of the joy in this moment. In order to highlight the clinic's brand image of sense of security + joy + professionalism, in the process of designing the brand logo, we have introduced the concept of Joy in the teeth which (in Chinese) is phonetically similar with and coincides with the concept of the joy in this moment.
Ubude Bephrojekthi: The project started in October 2019 and finished in February 2020 in Guangzhou.
Ukuhamba Kokusebenza: The logo suggests the design philosophy and core values of the brand. It conveys the idea that women and children embrace dental health. The low-saturation brand colors create a relaxed and warm feeling, while the combined logo are used to convey the brand image of security, joy, and professionalism.
Amalungu Eqembu: Creative Director: Zhiji Dong
Designer: Lu Gu