BonBonne Nuit Umsebenzi Oyinhloko Wokuphakelwa Kwamaswidi by Ka Wai Tsun

BonBonne Nuit Umsebenzi Oyinhloko Wokuphakelwa Kwamaswidi by Ka Wai Tsun is a highly esteemed winner of the very prestigious 2021 Umklomelo Wensimbi we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

InsimbiUkupakisha· 2021

BonBonne Nuit Umsebenzi Oyinhloko Wokuphakelwa Kwamaswidi

by Ka Wai Tsun

Client: Ka Wai (Rae), Tsun

Umklomelo Wensimbi we-A' Design Award Winner in Ukupakisha Category

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Colors

The Design

About BonBonne Nuit Umsebenzi Oyinhloko Wokuphakelwa Kwamaswidi

I-BonBonne Nuit iwuchungechunge lokuklama iphakheji yamaswidi. Igama lihlanganisa amagama amabili esiFulentshi, i-bon bon, okusho amaswidi, ne-bonne nuit, okusho ubusuku obuhle. Umqondo umema amakhasimende ukuthi anambithe amaphupho awo aqondakalayo (lucid dreams). Amaphakheji asebenzisa isitayela se-montage esihlanganisa izici ze-surrealism. Ngenxa yokuthi amaphupho aqondakalayo ayalawuleka, indaba ekuwo wonke amaphakheji iphakamisa isifiso abantu abangaba naso. Amagama omkhiqizo omqondo enzelwe ukuvusa imifanekiso yokucabanga engqondweni. Uchungechunge lufaka izikhwama ezintathu, amabhokisi amancane aphuzi angu-3, kanye namabhokisi ayisikwele anezibambo amabili.

The Recognition

About the Umklomelo Wensimbi we-A' Design Award

BonBonne Nuit Umsebenzi Oyinhloko Wokuphakelwa Kwamaswidi iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. BonBonne Nuit Umsebenzi Oyinhloko Wokuphakelwa Kwamaswidi ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. BonBonne Nuit Umsebenzi Oyinhloko Wokuphakelwa Kwamaswidi iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In order to fully bring out the concept, imagination is key. The design of the packages uses a montage style that brings together surrealistic elements. Since lucid dreams are controllable, the stories of each package are suggestive of the desires people most likely would have. Moreover, the conceptual names of each product are meant to trigger imaginative sceneries in customers’ heads.
Dimensions & Packaging: Image#1 Width 90mm x Depth 35mm x Height 130mm each, Image#2-3 Width 130mm x Depth 60mm x Height 105 mm each, Image#4 Width, Depth, Height 85mm each
Tags: Food packaging, Design, Collage, Photoshop, Surrealism, Quirky, Dreamy, Colourful, Candy, Lucid Dream
Production Technology: To construct a unique collage, photoshop was used to create the tone, colour, and mixture of images.
Design Challenge: The biggest challenge of the design process was to come up with the best way to create a design that leads the viewer to visualise the scenery by only looking at each package. The combination of collaged images, as well as the subtle tone and colour changes, complete the whole design.
Research: During the research, the key purpose was to look for what kind of design approach would ideally lead users to imagine what they see on the package, as if they were the protagonist of the dream. Illustrating was considered at the beginning to present each dream. This way, though, might feel lack of realism and make it difficult for users to build a connection. Therefore, after considerations, photoshop was chosen to create collages of different elements to finalise the designs of the packages.
Inspiration: There are always setbacks in life, and sometimes lucid dreams are the only place to get comfort and where dreamers can freely control. The concept behind this shop is to let their customers to have a taste of their own lucid dreams. In French, bon bon means candy, and bonne nuit means good night. Therefore, the two French words combined together become the brand name, BonBonne Nuit.
Project Duration: BonBonne Nuit was created and finished in March 2020 in Vancouver.
Operation Flow: Three pouches, three mini round boxes and two rectangular handle boxes, each with various special flavours of sweets.
Patents: Copyrights belong to Ka Wai (Rae) Tsun, 2020.