Igolide Ukupakisha · 2021
Game Fuel Ukupakisha Kweziphuzo
by PepsiCo Design and Innovation
- Umklomelo Wegolide we-A' Design Award 2021 in Ukupakisha
- CLIENT: PepsiCo Design & Innovation
- Estimated Number of Design Views: 30,333
- Verification code AD671BC4ED · Verify this award
Colors
About Game Fuel Ukupakisha Kweziphuzo
I-Game Fuel wukupakisha okukhethekile kwesiphuzo esinika amandla okwenzelwe umkhiqizo we-Adrenaline Rush eRussia. Umklamo ugubha isiko lemidlalo ye-gaming ne-e-sports. Ilogo egqamile ka-A esethinini yaguqulwa yaba yisango elinemibala eminingi elimema umthengi ukuba angene endaweni entsha yomdlalo futhi lidala umuzwa wokungena kancane kancane emhlabeni womdlalo. Umklamo usuka ekupakisheni udlulele ezimpilweni ezibanzi zomkhiqizo. Inhloso eyashiwo kwakuwukususa umphakathi wabadlali emibonweni emisiwe nokunikeza abadlali amandla nokuzethemba ukuze babe nokusebenza okuqinile.
About the Umklomelo Wegolide we-A' Design Award
Game Fuel Ukupakisha Kweziphuzo iwinile uMklomelo Wegolide we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo yeklasi yokuqala, emangalisayo nephawulekile. Abawinile beGolide yimiklamo emisha kakhulu, enombono ongaphambili futhi egqamile ebonisa ubuhlakani, ukuhlakanipha nobuchule babaklami babo. Game Fuel Ukupakisha Kweziphuzo ilindeleke ukuba ibe yinto entsha edunyiswe kakhulu, ebeka isitayela futhi ebalulekile elethe inani elingakaze libonwe. Lo mklamo owinile uMklomelo Wegolide we-A' Design Award ungumgomo omangalisayo nohlonishwayo osiza kakhulu futhi osunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Game Fuel Ukupakisha Kweziphuzo idala imizwa ejulile yesifiso, ivuse intshiseko, ikhuthaze ukudala futhi iyasiheha.
Press Kit
- Unique Properties
- Adrenaline Rush, an established, powerful and bold energy drink brand available in Russia, created Adrenaline Game Fuel as a special edition offering to celebrate the gaming occasion and e-sports culture. With the design extending from packaging to brand experiences, the objective was to shift preconceived notions of the gaming community and release it from stereotypes, while also giving gamers energy and confidence for maximum performance.
- Tags
- Packaging, Beverage
- Inspiration
- Every aspect of the Adrenaline Game Fuel packaging was designed to enhance the gaming experience and feel aesthetically worthy of the serious gaming consumer. The visually prominent A logo on pack was transformed into a colorful portal that invites consumers into the gradual immersion of a new game environment.
