Evervess Soda Water Umsebenzi Oyinhloko: Ipakheji Yesiphuzo by PepsiCo Design and Innovation

Evervess Soda Water Umsebenzi Oyinhloko: Ipakheji Yesiphuzo by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Umklomelo Wensimbi we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

InsimbiUkupakisha· 2021

Evervess Soda Water Umsebenzi Oyinhloko: Ipakheji Yesiphuzo

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

Umklomelo Wensimbi we-A' Design Award Winner in Ukupakisha Category

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The Design

About Evervess Soda Water Umsebenzi Oyinhloko: Ipakheji Yesiphuzo

Umbhalo Wencwadi: I-Evervess Soda Water iwuhlobo lokuklama iphakheji yohlu lwamasoda anegesi kanye namatoniki. Le bhrendi inomlando ophindwa cishe ngamashumi ayisishagalombili eminyaka, futhi ubunikazi bokubukwa balungiswa ngendlela yesimanje ukuze kube nokwethulwa okuhlangene emakethe yaseShayina. Idizayini yakuqala yayizwakala inzima futhi ikhombisa ukuzitika, ngakho-ke iphakheji yenziwe yaba lula ukuze idlulise umuzwa wokuqabuleka okulula futhi okunamagwebu. Isici sokubukwa esincane esinemibala emnyama nombala oluhlaza-nsomi sichaza umthombo wamanzi ophaphazelayo, ophawu lwamandla, ukuqabuleka kanye nokuvuselelwa. Lezi ziphuzo zingaxutshwa ekwenzeni ama-cocktail noma zijatshuliswe zodwa.

The Recognition

About the Umklomelo Wensimbi we-A' Design Award

Evervess Soda Water Umsebenzi Oyinhloko: Ipakheji Yesiphuzo iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Evervess Soda Water Umsebenzi Oyinhloko: Ipakheji Yesiphuzo ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Evervess Soda Water Umsebenzi Oyinhloko: Ipakheji Yesiphuzo iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Evervess Soda is a legacy brand with nearly 80 years of heritage. In preparation for its unified launch in China, we modernized the visual identity for the nuances of this very important market. Evervess represents a product category that is seeing a huge uptick in the Chinese market. The brand has bright, carbonated sodas and tonics that can be mixed in cocktails or enjoyed on their own for some fizzy refreshment.
Tags: Packaging, Beverage
Inspiration: The historic branding had a heaviness that spoke to indulgence, but we wanted to clearly communicate the light and fizzy refreshment of the product line. After cleansing the palate of the packaging, we added a minimal black and teal graphic element. A fountain. A symbol of energy, refreshment and renewal. An uplifting element designed to cue lightness and the products gentle fizz.
Team Members: PepsiCo Design & Innovation

Read the Press Release