Lipton Avant Garde Special Art Edition Ukupakishwa Kwamathini Eziphuzo by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Umklomelo Wegolide we-A' Design Award in Ukudizayina Ukupakisha Competition Category.
IgolideUkupakisha· 2021
Lipton Avant Garde Special Art Edition Ukupakishwa Kwamathini Eziphuzo
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
Umklomelo Wegolide we-A' Design Award Winner in Ukupakisha Category
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- Verified Award Winner
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The Design
About Lipton Avant Garde Special Art Edition Ukupakishwa Kwamathini Eziphuzo
I-Lipton Avant Garde Special Art Edition iyiqoqo lamathini amancane etiye elibandayo. Ithini ngalinye liqukethe u-250 ml futhi lilula futhi kulula ukuliphatha, kanti lolu hlobo luyithini lokuqala elincane emkhakheni wetiye elibandayo eRussia. Imidwebo isuselwa ezinhlokweni zobuciko ze-Russian Avant Garde, okuhlanganisa i-Suprematism, i-Abstractionism ne-Cubo Futurism. Imiklamo ehlukene ihlanganiswa nezinambitheko zepentshisi, zolamula kanye zetiye eliluhlaza. Leli qoqo lithengiswa eRussia kuphela. Inhloso ukwenza uphawu lomkhiqizo lubonakale eshalofini emkhakheni ogcwele ukuncintisana.
The Recognition
About the Umklomelo Wegolide we-A' Design Award
Lipton Avant Garde Special Art Edition Ukupakishwa Kwamathini Eziphuzo iwinile uMklomelo Wegolide we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo yeklasi yokuqala, emangalisayo nephawulekile. Abawinile beGolide yimiklamo emisha kakhulu, enombono ongaphambili futhi egqamile ebonisa ubuhlakani, ukuhlakanipha nobuchule babaklami babo. Lipton Avant Garde Special Art Edition Ukupakishwa Kwamathini Eziphuzo ilindeleke ukuba ibe yinto entsha edunyiswe kakhulu, ebeka isitayela futhi ebalulekile elethe inani elingakaze libonwe. Lo mklamo owinile uMklomelo Wegolide we-A' Design Award ungumgomo omangalisayo nohlonishwayo osiza kakhulu futhi osunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Lipton Avant Garde Special Art Edition Ukupakishwa Kwamathini Eziphuzo idala imizwa ejulile yesifiso, ivuse intshiseko, ikhuthaze ukudala futhi iyasiheha.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Created to stand out on shelf, Lipton Art Special Edition helps to reclaim Liptons voice in the ice tea category, which is crowded with new brands. Not only is the graphic design category disrupting, but the ultra portable and lightweight 250 ml size is also the first miniature format can in the ice tea category in Russia. These cans make the consumer take notice of Lipton in a new and memorable way.
- Tags
- Packaging, Beverage
- Inspiration
- Lipton Special Art Edition is a unique collection of 250 ml miniature cans, available only in Russia, devoted to the Russian Avant Garde. The design team was inspired by some of the most distinctive art movements such as Suprematism, Abstractionism and Cubo Futurism to reimagine Lipton packaging. The resulting unique and category breaking designs were then paired with each of Liptons peach, lemon and green tea flavors.
- Team Members
- PepsiCo Design & Innovation
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