Lipton Pop Art Special Edition Umsebenzi Oyinhloko Wokuphakishwa Kwesiselo by PepsiCo Design and Innovation

Lipton Pop Art Special Edition Umsebenzi Oyinhloko Wokuphakishwa Kwesiselo by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Umklomelo Webhulonzi we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

IbhulonziUkupakisha· 2021

Lipton Pop Art Special Edition Umsebenzi Oyinhloko Wokuphakishwa Kwesiselo

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

Umklomelo Webhulonzi we-A' Design Award Winner in Ukupakisha Category

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Verified Award Winner

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Colors

The Design

About Lipton Pop Art Special Edition Umsebenzi Oyinhloko Wokuphakishwa Kwesiselo

Uhlu lwe-Lipton Pop Art Special Edition luyiqoqo lezinkontshisi ezincane zesiselo eziklanywe zibhekiswe emakethe yaseRussia. Ikani ngayinye ye-250 ml iphethe imifanekiso egqamile eyenqenqeme kwi-Pop Art kanye nezitayela zabadwebi abahlukile abavelele. Lo msebenzi wobuciko onemibala ehlukene uhlanganiswe nesimo esijabulisayo nesinamandla okucabanga sohlobo lwe-Lipton. Inhloso ukuletha ingxenye yesipiliyoni segalari ezitolo nokusiza ukuthi ipakheji ime ngokuhlukile ehlwini elivele ligcwele. Isakhiwo esincane silula futhi kulula ukusithwala, ngakho-ke lesi siselo sifanele ukudliwa ngenkathi umuntu ehamba.

The Recognition

About the Umklomelo Webhulonzi we-A' Design Award

Lipton Pop Art Special Edition Umsebenzi Oyinhloko Wokuphakishwa Kwesiselo iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Lipton Pop Art Special Edition Umsebenzi Oyinhloko Wokuphakishwa Kwesiselo ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Lipton Pop Art Special Edition Umsebenzi Oyinhloko Wokuphakishwa Kwesiselo iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Lipton Pop Art Edition is a unique collection of 250 ml miniature cans, available only in Russia, devoted to the bold and modern aesthetic of Pop Art. Informed by distinctive artists styles, the PepsiCo design team combined bright and inspiring designs with Liptons spirited and imaginative brand personality in order to reimagine this Lipton packaging.
Tags: Packaging, Beverage
Inspiration: Aiming to bring a bit of the gallery experience to stores, Lipton Art Special Edition stands out on shelf and helps to reassert Liptons voice in the crowded beverage market. Along with the category disrupting graphic design, the 250 ml miniature format is lightweight, ultra portable and allows for easy consumption on the go.
Team Members: PepsiCo Design & Innovation

Read the Press Release