Igolide Ukupakisha · 2021
Pepsi New Year 2020 Ukupakishwa Kweziphuzo
by PepsiCo Design and Innovation
- Umklomelo Wegolide we-A' Design Award 2021 in Ukupakisha
- CLIENT: PepsiCo Design & Innovation
- Estimated Number of Design Views: 34,941
- Verification code 5A72A4A3B1 · Verify this award
Colors
About Pepsi New Year 2020 Ukupakishwa Kweziphuzo
I-Pepsi New Year 2020 iyiqoqo lamakani eziphuzo akhethekile e-limited edition adalelwe isikhathi soNyaka Omusha eRussia. Ikani ngalinye linohlobo lwezinhlamvu zombhalo olwenzelwe lona kanye nomlayezo omfushane othathwe kusiko lwendawo, amahlaya kanye namasiko. Imilayezo inethoni yobuqu, ngakho abathengi bangakhetha lowo abazizwa ehambisana nabo kakhulu. I-hashtag yochungechunge eyabiwe, ehumusheka njengokuthi thatha iPepsi uma, imema ukusebenzisana ezinkundleni zokuxhumana. Indlela yokuklama eguquguqukayo ivumela umqondo ukuthi ulungiselelwe ezinye izimakethe zendawo, kwandiswe futhi kwenziwe umuntu ngamunye umgubho woNyaka Omusha.
About the Umklomelo Wegolide we-A' Design Award
Pepsi New Year 2020 Ukupakishwa Kweziphuzo iwinile uMklomelo Wegolide we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo yeklasi yokuqala, emangalisayo nephawulekile. Abawinile beGolide yimiklamo emisha kakhulu, enombono ongaphambili futhi egqamile ebonisa ubuhlakani, ukuhlakanipha nobuchule babaklami babo. Pepsi New Year 2020 Ukupakishwa Kweziphuzo ilindeleke ukuba ibe yinto entsha edunyiswe kakhulu, ebeka isitayela futhi ebalulekile elethe inani elingakaze libonwe. Lo mklamo owinile uMklomelo Wegolide we-A' Design Award ungumgomo omangalisayo nohlonishwayo osiza kakhulu futhi osunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Pepsi New Year 2020 Ukupakishwa Kweziphuzo idala imizwa ejulile yesifiso, ivuse intshiseko, ikhuthaze ukudala futhi iyasiheha.
Press Kit
- Unique Properties
- This set of limited edition Pepsi cans, available in Russia, celebrates the spirit of the 2020 New Year. Across brands, limited editions are extremely popular during this time of year and Pepsi needed an eye-catching concept of its own to promote with the launch of the New Year. Embracing beloved traditions during this time of year, these designs aim to engage consumers further with social media interaction. Every design also includes the series hashtag, which translates as #takepepsiif, inviting consumers to choose the New Year message that feels most relevant to them.
- Tags
- Packaging, Beverage
- Inspiration
- Each can design features a distinctive custom-made typeface and iconic messaging, based on local culture and habits, humor and traditions which makes every can feel personal. The flexible design approach allows the concept to easily be adapted for local markets, expanding and personalizing the celebration of the New Year.
