Alienergy Energy Drink Primary Function: Ukupakisha Kwesiphuzo Samandla ngu-Genki Forest

Umdwebo Alienergy Energy Drink Primary Function: Ukupakisha Kwesiphuzo Samandla ngu-Genki Forest ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2021 Umklomelo Wesiliva we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IsilivaUkupakisha· 2021

Alienergy Energy Drink Primary Function: Ukupakisha Kwesiphuzo Samandla

ngu Genki Forest

Iklayenti: Genki Forest (Beijing) Food Technology Group Co., Ltd.

Umnqobi we-Umklomelo Wesiliva we-A' Design Award Esigabeni se-Ukupakisha

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Umnqobi Womklomelo Oqinisekisiwe

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Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Alienergy Energy Drink Primary Function: Ukupakisha Kwesiphuzo Samandla

Alienergy iyipuletshu lesiphuzo samandla esingenashukela. Umklamo usebenzisa ithini le-aluminium elizacile elilinganiselwa ku-58 mm ububanzi, 58 mm ubujula, no-142 mm ukuphakama, eliphethe u-330 ml. I-aluminium yakhethwa ngoba ingaphinde isetshenziswe kabusha ngendlela esebenza kahle. Umfanekiso we-alien, odwetshwe njengesandiso selogo yebhrendi, wenza umdwebo omkhulu futhi uyaphindaphindwa kuwo wonke umkhiqizo. Ipuletti yemibala ehlanzekile, imigqa eqondile, izimo ezingeziwe, kanye nezimo ezimibala eyinsimbi zinikeza ithini ubukhona obuqinile eshalofini. Isakhiwo solwazi sigqamisa i-formula engenashukela.

Ukuqashelwa

Mayelana ne-Umklomelo Wesiliva we-A' Design Award

Alienergy Energy Drink Primary Function: Ukupakisha Kwesiphuzo Samandla iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Alienergy Energy Drink Primary Function: Ukupakisha Kwesiphuzo Samandla ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Alienergy Energy Drink Primary Function: Ukupakisha Kwesiphuzo Samandla iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: The Alien figure is the extension of the logo, by emphasizing the character enables the brand to have a strong connection with this bold mark. Alienergy considered to keep this character as a symbol for the whole energy drink product line. The brand chose a much clean palette and make use of the metal shine for popping accents. Combined with the information hierarchy of emphasizing sugar free, the design distinguishes the product from competitors and expresses the brand attitude of innovation.
Izilinganiso Nokupakisha: Width 58mm x Depth 58mm x Height 142mm
Amathegi: Branding, Packaging, Can, 3D, Energy drink
Ubuchwepheshe Bokukhiqiza: When we are facing the challenge that plastics bring globally, aluminum became the obvious solution for efficient recycling and repurposing. Alienergy firmly believes that companies today are obligated to help spread the message and values.
Inselele Yokudweba: This entry is actually our second generation of design. The main challenge we face is that the first Alienergy design has a more natural aesthetic with green and white as the main color scheme. It didn't differentiate enough from the market place and we wanted a more powerful and impactful design but still stay true to our brand concept. This current design features no concrete representation of nature and flavor such as tea leaves or fruits, only strait lines, geometric shapes and more contrasting colors to solidify a more energetic impression on customers.
Ucwaningo: In the current market especially after the pandemic, the trend of health consciousness is rising. We wanted to create a revolutionary product that meets this demand. We conducted surveys both online and offline for the importance of sugar free and the preference of aesthetics in designs after the preliminary stage. Each question were designed to test out our design or unique product features against real competitors in the market side by side, thus be more grounded in our analysis and results. We have more confidence to have science back up our product and packaging design.
Ugqozi: Alienergy is the first brand in China to create an energy drink without sugar. Our two main goals are highlighting the brand identity and emphasizing the strong function of our energy drink. We think that alien is an appropriate metaphor for the unknown power so we designed around it. The identity is simple enough that it will be easy to memorize, also intriguing for consumers to imagine the whole profile of it.
Ubude Bephrojekthi: The project started in June, 2020 and completed on October 2020. The design was completed in Beijing, China. The production location is Shanghai, China.
Ukuhamba Kokusebenza: The slim can shape helps the product stand out on the shelf in current retail scenarios and creates a better holding experience for our customers. The 330 ml net weight is also by design. For the brand's flagship product line, this product caters to a larger audience in the energy market and this can size has withstood the test of market. Most customers can finish this drink in one sitting in a comfortable pace without having to carry it by hand.
Amapathenti: Label Patent:202030509836.0 , 2020, China.
Amalungu Eqembu: Logo type design: Gang Wang
Jiaqi Liu
Logo mark design: Xiaolan Xiao
Packaging design: Xiaolan Xiao
Tianyun Liu
Prepress: Xiaolan Xiao
Amakhredithi Ezithombe: Creator: Gang Wang