Yamamotoyama Iphakethe Letiye Elenziwe Kabusha ngu-Eisuke Tachikawa

Umdwebo Yamamotoyama Iphakethe Letiye Elenziwe Kabusha ngu-Eisuke Tachikawa ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2021 Umklomelo Weplatinamu we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IplatinamuUkupakisha· 2021

Yamamotoyama Iphakethe Letiye Elenziwe Kabusha

ngu Eisuke Tachikawa

Iklayenti: Nosigner

Umnqobi we-Umklomelo Weplatinamu we-A' Design Award Esigabeni se-Ukupakisha

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#119471

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

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Ukuklama

Mayelana ne-Yamamotoyama Iphakethe Letiye Elenziwe Kabusha

I-Yamamotoyama ingomunye wabathengisi betiye abadala nabasungulwe kakhulu e-Japan. Bekungowokuqala ukuthengisa itiye Elihlaza namuhla. Ngomqondo wokuBuyela kumsuka we-Edo, u-NOSIGNER bahlele kabusha amaphakheji ukuze bagcine isiko letiye lendabuko liphila futhi balidlulisele esikhathini esizayo. Ukuyenza ibe yesimanjemanje ngenkathi igcina ukukhanga kohlobo lomlando omude, i-NOSIGNER ibhekisele emibaleni yomdabu kanye nesakhiwo semiqulu enamacrest amancane okuqala e-Yamamotoyama kanye nesitayela se-calligraphy se-Edo.

Ukuqashelwa

Mayelana ne-Umklomelo Weplatinamu we-A' Design Award

Yamamotoyama Iphakethe Letiye Elenziwe Kabusha iwinile uMklomelo Weplatinamu we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo eyiqiniso eyingqayizivele, ebukekayo nenobukhosi. Abawinile bePlatinamu yizimangaliso zokudalwa, ubufakazi bemingcele yobuhlakani bokudala, futhi babonisa ubungcweti nobuhlakani obungenakuqhathaniswa babaklami babo. Le miklamo ilindeleke ukuba ibe yimisebenzi edume kakhulu echaza ubuhle besikhathi, enikela ekuhlalakahleni komphakathi futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Yamamotoyama Iphakethe Letiye Elenziwe Kabusha ibonisa izinga elingaphezu kwejwayelekile lobuhle futhi ngokungangabazeki yenza umhlaba ube yindawo engcono ngezimfanelo zayo eziluthandwa nezibalulekile. Yamamotoyama Iphakethe Letiye Elenziwe Kabusha ngumsebenzi owinile uMklomelo Weplatinamu we-A' Design Award ovusa izifiso, ukhuthaza, ujabulisa futhi udale injabulo enkulu.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: "YAMAMOTOYAMA" is one of the oldest and most established tea merchants in Japan. It has been the first to sell Green tea today.
With the concept of "Return to the origin of Edo", we have redesigned the packages to keep the traditional tea culture alive and pass it on to the future. To make them modern while retaining the charm of the long history brand, we referred to the traditional colours and structure of the scrolls with YAMAMOTOYAMA’s original small crests and the calligraphy style of Edo.
Ugqozi: To rebrand YAMAMOTOYAMA, the aesthetic sense of the Edo period was the key. There was a unique culture of layering colours called Color Matching. For new packages, we selected from among the traditional Japanese colours based on the concept of that culture. The psychological impressions of the colours were chosen to reflect the taste and regional characteristics of the tea. The branding expresses the traditional tea culture as a bridge to connect tradition with the future.
Amalungu Eqembu: Art Direction: NOSIGNER (Eisuke Tachikawa)
Graphic Design: NOSIGNER (Eisuke Tachikawa, Ryota Mizusako)
Client: YAMAMOTOYAMA Co.,Ltd.
Amakhredithi Ezithombe: Photography: Sato Kunihiko

Funda Isitatimende Sabezindaba

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