Mminni Ukupakishwa Kweziphuzo Ezinotshwala ngu-Wen Liu, Qiumin Chen and Weijie Kang

Umdwebo Mminni Ukupakishwa Kweziphuzo Ezinotshwala ngu-Wen Liu, Qiumin Chen and Weijie Kang ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2021 Umklomelo Wegolide we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IgolideUkupakisha· 2021

Mminni Ukupakishwa Kweziphuzo Ezinotshwala

ngu Wen Liu, Qiumin Chen and Weijie Kang

Iklayenti: Changyu

Umnqobi we-Umklomelo Wegolide we-A' Design Award Esigabeni se-Ukupakisha

34,477

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#119485

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Mminni Ukupakishwa Kweziphuzo Ezinotshwala

I-Mminni iwumklamo wokupakisha we-brandy owenzelwe abathengi abasebasha. Isethi iqukethe iwayini eliyisisekelo, iwayini elixutshiwe kanye neqoqo lamathuluzi okuxuba, ukuze ukunambitheka komuntu siqu kulungiswe ngaphandle kokuthenga imikhiqizo eyengeziwe. Uhlamvu u-X lumele okungaziwa namathuba avulekile, futhi umbala usetshenziselwa ukususa umkhiqizo esimweni sendabuko se-brandy. Amabhodlela enziwe ngengilazi ngenqubo yokushisa yokuhlobisa, futhi ibhokisi lakhiwe ngokubunjwa kwepulasitiki. Isethi ilinganiselwa ku-198.8 ngo-122.8 ngo-122.8 amamilimitha.

Ukuqashelwa

Mayelana ne-Umklomelo Wegolide we-A' Design Award

Mminni Ukupakishwa Kweziphuzo Ezinotshwala iwinile uMklomelo Wegolide we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo yeklasi yokuqala, emangalisayo nephawulekile. Abawinile beGolide yimiklamo emisha kakhulu, enombono ongaphambili futhi egqamile ebonisa ubuhlakani, ukuhlakanipha nobuchule babaklami babo. Mminni Ukupakishwa Kweziphuzo Ezinotshwala ilindeleke ukuba ibe yinto entsha edunyiswe kakhulu, ebeka isitayela futhi ebalulekile elethe inani elingakaze libonwe. Lo mklamo owinile uMklomelo Wegolide we-A' Design Award ungumgomo omangalisayo nohlonishwayo osiza kakhulu futhi osunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Mminni Ukupakishwa Kweziphuzo Ezinotshwala idala imizwa ejulile yesifiso, ivuse intshiseko, ikhuthaze ukudala futhi iyasiheha.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: "MMINNI-X-lab" is a brandy specially designed for young people. "X" means unknown, infinite possibilities, goals and hopes in the design, which represents the fearless exploration spirit of young people. The idea of design inspired by the product concept of "towards the unknown, to shine brightly". In order to get rid of the traditional idea of brandy and produce a unique brand recognition, the design uses "unknown" and "colour" as the creative point to attract young people.
Izilinganiso Nokupakisha: Width 198.8mm* Depth 122.8mm* Height 122.8mm
Amathegi: X-lab, unknown, exploration, fashion, interaction, mixing
Ubuchwepheshe Bokukhiqiza: The product includes a base wine, a blended wine and a set of wine mixing tool.It mainly uses glass material with decorating firing process, while the wine box adopts plastic mould process.
Inselele Yokudweba: The rise of consumption among young people has given birth to a new era of consumption, and is also giving birth to a new round of product revolution. Brandy occupies a small proportion of the young market now. Through interaction and a fresh sense of experience, designers want to use this product to activate the incremental market of brandy in China and expand the business boundary of brandy market.
Ucwaningo: Young people account for a small number of consumers in brandy, and the product is single and there is little emotional interaction with consumers. Designers believe by successfully connecting to young consumers, this is the key to the future market. "MMINNI" is a casual liquor specially designed for young people. It holds brand attitude and value proposition, which are the core of brand personality.It can connect young people from many dimensions, walk into their inner world, and create a fresh consumer experience!
Ugqozi: Fashion, composed of freshness and trendy sense. Young people like to constantly try new and interesting stuffs, while traditional old-fashioned products can't attract them. On the other hand, they like the trendy consumption experience. So if the product wants to please young people, it needs to be close to them and integrate into their lives.
Ubude Bephrojekthi: 2020.02~2020.05 Shenzhen, China
Ukuhamba Kokusebenza: Consumers can easily use the mixing tools to make a unique flavor. Also this design is based on 2 elements, the unknown and the color. They are the core value and personality of the brand, which making the communication easier between the brand and the young people. They also reflect the core innovation-the concept of exploring the unknown and blooming the color. At the same time, the general brandy is relatively strong, and the blending requires additional purchase of blended products. MMINNI-X-lab breaks the inherent thinking of consumers and becomes a unique product in the market.
Amalungu Eqembu: Designer: Wen Liu
Designer: Qiumin Chen
Designer: Weijie Kang